albelli acquires ReSnap

albelli acquires ReSnap – this artificial intelligence technology acquisition will fuel one of Europe’s leading photo product companies with an intelligent and easy solution to automatically create photo books from consumers increasingly growing amount of photos.

AMSTERDAM, the Netherlands – 8 September 2017 - albelli, one of the  leading European photo product companies headquartered in Amsterdam, announced today that it has reached a definitive agreement to acquire ReSnap BV.

ReSnap BV, based in Nijmegen, the Netherlands, is a fast-growing technology based start-up company using artificial intelligence (AI) to enable consumers to quickly create personalized photo books in a fully automated way. The AI automatically selects the best photo sets, which, combined with a smart auto-layout solution, provides a composition of a photo book within minutes.

This acquisition combines the European reach, marketing, technology and manufacturing expertise of albelli with the unique AI based photo selection and auto-layout solution of ReSnap.

“We look forward to welcoming the ReSnap team and combining our talent and strengths to further grow our photo product business throughout Europe and other regions. Artificial Intelligence is transforming a lot of businesses and we believe that with the acquisition of ReSnap, we will be able to transform the photo product business, creating even greater value for our customers. Consumers are taking more and more photos.  Combining ReSnap’s smart photo selection technology with albelli’s current award winning software, we will be able to make the whole process of photo selection and photo product creation a lot easier for our customers,” said Tristan Money, CEO of albelli.

Erik-Jan Schreurs, co-CEO of ReSnap added, “We are very proud to join one of the leading photo product companies in Europe. Consumers make more photos every day but struggle with the selection or creation process to make a photo book. This is where technology comes in and allows for an effortless experience” Our deep learning algorithms give our users insight in their most memorable photos and turn them into beautiful photo books in an easy way.  We are currently growing very fast and together with albelli we can offer our solution to many more consumers in the World.”

ReSnap management and employees will remain based in Nijmegen.

Further details about the transaction will not be disclosed.   

About albelli
albelli, headquartered in Amsterdam (the Netherlands) and employing c. 290 FTE, produces and supplies photo books and other related photo print products including wall décor, cards, calendars and prints. The company has strong market positions across the Benelux, Scandinavia as well as other European countries where it has highly recognized local brands (including albelli, fotoknudsen, önskefoto & bonusprint) and supplies high-quality photo products to millions of customers across Europe. albelli operates a vertically integrated business model, combining e-commerce with in-house printing as well as proprietary developed photo creation software. For more information, please visit  or 

About ReSnap
ReSnap is a Dutch startup that was founded in 2013 by Erik-Jan Schreurs, Thomas Beguin, Luc Hendriks and Joachim den Hertog, out of the frustration of the founders, about the effort it takes to make a beautiful photo book. ReSnap implements and develops leading photo recognition and artificial intelligence technologies to create the smartest photo analysis and photo selection tool. In May 2017, ReSnap acquired the Dutch Startup Bootcamp Alumni Bundle. In 2014 ReSnap was one of the winners of the New Venture competition. The Next Web (TNW) labeled ReSnap as ‘one of the most promising early stage startups from all over the world’. For more information: 

albelli BV


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