Nexen Tire Announces Participation in REIFEN 2016 in Germany

Nexen Tire will exhibit its products once again at REIFEN 2016, the world's leading tire fair

Nexen Tire strives to increase the company's brand reliability based on advanced technology

SEOUL, South Korea, May 19, 2016 /PRNewswire/ -- Nexen Tire, a leading global tire manufacturer, is pleased to announce that the company will exhibit its products at REIFEN 2016 in Essen, Germany from May 24(th) to 27(th).

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REIFEN is the world's leading tire fair and has been held biennially to demonstrate innovations, developments and trends in the tire industry since 1960. At REIFEN 2014, 670 tire and parts makers attended, and more than 20,000 guests visited the fair.

Nexen Tire's exhibition, utilizing the theme of "Bold Polygon" to represent the company's dynamic and energetic brand image, will showcase a total of 10 tire products as well as providing various information to visitors. The company will divide its booth into four zones - New, PCR, SUV/LT, and Winter.

"Nexen Tire is pleased to take part in REIFEN, the world's leading tire fair continuously in 2016. We will continue to highlight Nexen Tire's outstanding products and performance-driven technology worldwide," said Nexen Tire. "We also hope to increase our brand reliability as well as brand awareness through the exhibition and various marketing events at REIFEN 2016."

On May 24(th), Nexen Tire will host two separate briefing sessions, each for local and international visitors, including dealers and journalists, in order to present its new product - the N'blue 4S for two times.

Nexen Tire supplies OE tires to various global car manufacturers worldwide, including Hyundai Motor Company, Kia Motors, Ssangyong Motor, Chevrolet, Volkswagen, Fiat Chrysler Automobiles, Automobile Dacia, Renault, SEAT, Mitsubishi Motors, Suzuki Motor Corporation and SKODA Auto.

About Nexen Tire

Nexen Tire, established in 1942, is a global tire manufacturer headquartered in Yangsan, South Gyeongsang Province, and in Seoul, South Korea. Nexen Tire, one of the world's fastest growing tire manufacturers, works with 491 dealers based in 141 countries around the world (as of July 2015) and owns three manufacturing plants -- two in Korea (Yangsan and Changnyeong) and one in Qingdao, China. Another plant in Zatec, Czech Republic will be operational by 2018. Nexen Tire produces tires for passenger cars, SUVs, and light trucks with advanced technology and excellence in design. The company also focuses on producing UHP tires, which are based on advanced technologies. Nexen Tire supplies OE tires to global car makers in various countries around the world. In 2014, the company achieved a grand slam of the world's top 4 design awards for the first time amongst the various tire makers in the world. For more information, please visit [].


Nexen Tire

CONTACT: Burson-Marsteller Korea, Eugene Han, T: +82-2-3782-6483, M:+82-10-8908-7651,; Eunju Lee, T: +82-2-3782-6445, M:+82-10-8945-7045,; Seungok Choi, T: +82-2-3782-6473, M:+82-10-4300-6647,

Web site:

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