MALMÖ, Sweden, May 19, 2016 /PRNewswire/ --
- Enterprises can now reach their customers on Viber using the Beepsend Messaging API
Beepsend AB, a market leader in enterprise SMS messaging services known as Application to Person (A2P) SMS messaging, is now working together with Viber, enabling businesses to communicate with their customers on Viber's world leading messaging app. By integrating Viber's Service Messages API with Beepsend's cloud-based innovative REST API, this joint effort provides a secure and seamless experience for companies to engage their customers worldwide using their phone number.
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"We are happy to extend our existing SMS-offering with the ability to also reach Viber's 760 million users globally. With Viber we can offer our customers the ability to send rich content such as pictures and videos, enhancing their user experience. Combined with our extensive SMS-coverage, our offering is now more comprehensive and competitive." says Fredrik Knutsson, Director of Sales, Beepsend.
OTT (over-the-top) messaging applications such as Viber seem to be driving a threefold increase in messaging traffic which is forecast to double by 2019, as reported by Juniper Research [http://www.juniperresearch.com/document-library/white-papers/ott-a-threat-networks-cant-shake-off ] . Beepsend sees the collaboration with Viber as an opportunity to improve global communication and provide businesses with an opportunity to engage their customers in another channel.
Beepsend reported [https://www.beepsend.com/2016/01/26/a2p-sms-growth ] earlier this year that a strong demand for A2P SMS fueled a revenue growth of 25 percent for their Enterprise segment. This growth is primarily due to companies realizing the value of SMS as a simple, fast and secure communication platform as shown here [https://www.beepsend.com/2015/09/30/sms-mobile-marketing ]. 90% of people read an SMS message within the first 3 minutes of receiving it. And, with an open rate of 98% as opposed to 22% for emails, SMS is a reliable channel for companies such as Google and Facebook sending critical messages like Two-Factor Authentication (2FA). Beepsend's cloud-based SMS API is also used for banking, security and fraud, bookings, notifications, confirmations, marketing and increasing Net Promoter Score (NPS) for surveys using 2-Way SMS.
Beepsend is a Swedish mobile operator and a market leading global SMS messaging supplier with over 10 years of industry experience. An active member of GSMA, they paved the way for an amended AA.60 agreement simplifying the setup of operator relations. In 2015, Beepsend was ranked Top 10 Leading A2P SMS Provider Globally by ROCCO and was awarded Deloitte's Technology Fast 50 in Sweden in 2014 and EMEA Fast 500 in 2013.
For more information, please visit http://www.beepsend.com