Grundig Unveils Built-In Collection Striking a Note at EuroCucina

MILAN, April 15, 2016 /PRNewswire/ --

Grundig, the premium home appliance brand, is unveiling its collection of built-in products at EuroCucina, the world's most prestigious international design event held in Milan from 12th to 17th April. 

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Sustainability and resource efficiency are the key areas on which Grundig focuses. The premium range of Grundig built-in appliances attaches great significance to eco friendliness along with the brand's strong attributes - high quality, refined pleasures, ease of use and exclusive design. Established 70 years ago, Grundig's German heritage is synonymous with cutting edge technologies that offer durable, high-end products married with refined, timeless design.  

Grundig has a well-rooted German quality heritage. It has a strong foothold in home technologies offering a full range of appliances, which provides unique advantages in today's connected world.

"Grundig is our premium brand and one of our best resources. Since Grundig launched its range of white goods in 2013, we have been on a constant growth track. Last year we achieved almost three-fold sales growth and we will continue to invest heavily in the brand." Hakan Bulgurlu, the CEO of Arcelik says.

Grundig's inspiring portfolio of home appliances is growing fast worldwide, with rolling out plans in China, the US, South Africa, South America and Australia.

Pioneering product range on display  

Grundig's hero products and technologies on display at EuroCucina include: VUX - the new control system by means of light projection, introducing a new era in the field of kitchen appliances, Homewhiz - connected home concept that enables customers to control all Grundig smart appliances like a refrigerator, washing machine, tumble dryer, dishwasher and built-in oven, easily with a mobile device or television, Divide & Cook oven that creates two cooking spaces within one oven, gas hobs with highly efficient gas burners saving time and energy, the EcoChamp A+ hood with EcoSilent Technology, the dishwasher using as little as 5.5l of water and Custom Fresh+ refrigerator that maintains freshness (of meat, fish, dairy products) up to 3 times longer and Vitamin Care Zone in Cooling products.

Grundig welcomes visitors to its stand (Hall 11, Booth B11/C16) where they can experience Grundig's technology first-hand.

About Grundig 

As a European full-range manufacturer, Grundig - a subsidiary of Arcelik, sets new standards with its home electronics products in terms of design, innovation and resource-efficiency, with a portfolio of more than 500 different products - ranging from Ultra HD TVs, mobile audio devices, hair styling devices, vacuum cleaners and kitchen appliances to ovens, dishwashers and washing machines.

Press Contacts: Elisa Tonghini Carolina Guidi

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