Nexen Tire Runs Advertisements and Promotion Game Events through Asphalt 8

Nexen Tire places advertisements in Asphalt 8 and holds various in-game events targeting European countries

The advertisement is expected to play an effective role in increasing awareness of the Nexen Tire brand in European region

SEOUL, South Korea, April 11, 2016 /PRNewswire/ -- Nexen Tire, a leading global tire manufacturer, announced that it will hold new advertising and promotional game events through the popular mobile racing game, Asphalt 8, in Europe.

Starting from March 30, Nexen Tire placed video and banner advertisements in Asphalt 8, and will hold various in-game events including a customized Nexen Tire sponsor cup (NEXEN TIRE CUP) and mini games targeting European countries.

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Asphalt 8: NEXEN TIRE CUP, which will be held between April 13 and 17, will consist of races among users in 5 European countries: England, France, Germany, Spain, and Italy. Based on lap time rankings, a wide array of prizes will be awarded, including 650,000 credits for the 1st and 2nd prize winners, 350 tokens for players finishing in the top 100, and other various prizes.

A video advertisement for the Nexen Tire-Manchester City Football Club (MCFC) partnership is currently being shown in Asphalt 8. At the end of the advertisement, a banner announcing the Asphalt 8: NEXEN TIRE CUP, to be held between April 13 and 17, will be displayed. Users who view the video will automatically be awarded a game token.

In addition, the NEXEN TIRE SKILLS CHALLENGE mini game, which is a penalty shootout competition game, will be added into Asphalt 8, and be available from May 6 to 19. All participants in the mini game will also receive a game token.

"Marketing events through Asphalt 8 aimed at European countries, are expected to play an effective role in introducing the Nexen Tire brand to European countries along with European TV advertising campaigns and our partnership with MCFC," said Nexen Tire.

Meanwhile, Nexen Tire is currently sharing the content about the Asphalt 8 sponsor cup and other marketing activities through Nexen Tire's official Facebook page ( []), and holding an event to present a PlayStation 4 gaming console to a select fan.

Asphalt 8 is a world-famous mobile racing game that offers a virtual experience of racing with fantastic stunts on exotic tracks.

About Nexen Tire

Nexen Tire, established in 1942, is a global tire manufacturer headquartered in Yangsan, South Gyeongsang Province, and in Seoul, South Korea. Nexen Tire, one of the world's fastest growing tire manufacturers, works with 491 dealers based in 141 countries around the world (as of July 2015) and owns three manufacturing plants - two in Korea (Yangsan and Changnyeong) and one in Qingdao, China. Another plant in Zatec, Czech Republic will be operational by 2018. Nexen Tire produces tires for passenger cars, SUVs, and light trucks with advanced technology and excellence in design. The company also focuses on producing UHP tires, which are based on advanced technologies. Nexen Tire supplies OE tires to global car makers in various countries around the world. In 2014, the company achieved a grand slam of the world's top 4 design awards for the first time amongst the various tire makers in the world. For more information, please visit [].


Nexen Tire

CONTACT: Burson-Marsteller Korea, Eugene Han, T: +82-2-3782-6483, M:+82-10-8908-7651,; Eunju Lee, T: +82-2-3782-6445, M:+82-10-8945-7045,; Seungok Choi, T: +82-2-3782-6473, M:+82-10-4300-6647,

Web site:

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