Urban Jürgensen - The Unique Danish-Swiss Connection Unveils a New Collection at Baselworld 2016

BIEL, Switzerland, March 16, 2016 /PRNewswire/ --

Today, at Baselworld 2016 [http://www.urbanjurgensen.com/baselworld2016 ], Urban Juergensen launches three new models inspired by the greatest technological achievements of the Juergensen Dynasty, each incorporating the finest and most vaunted techniques of the watchmaking industry.

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The current Urban Juergensen [http://www.urbanjurgensen.com ] Collection reflects our devotion to Honouring Timeless Traditions in the fabrication of handcrafted elegant timepieces with an aura of restrained excellence and quiet confidence that is appreciated by Collectors and Connoisseurs throughout the world.

In the Juergensen 1745 Collection, Urban Juergensen is introducing a new model, Reference 1741 [http://www.urbanjurgensen.com/collection/perpetuals/reference-1741 ] in Platinum with Perpetual calendar, leap year indicator and moon phases. The Reference 1741 dial is handmade using Grenage dial making and fitted with the Urban Juergensen white gold Arabic numerals appliques. The creation of the moon disk involves more than 20 different operations and the result is a unique, tiny wonder of classic workmanship that is rarely found in timepieces nowadays.

Urban Juergensen is also pleased to present the new Jules Collection with two new models, Reference 2240 [http://www.urbanjurgensen.com/collection/reference-2240/reference-2240-RG ] and 2340 [http://www.urbanjurgensen.com/collection/reference-2340/reference-2340-WG ].  Both models share new contemporary tapered lugs in a classic design on a convex and concave curved case with a diameter of  40 mm. The dials of these two models share the dial finishing technology of the 1741, the handcrafted, delicate and time-consuming Grenage [http://www.urbanjurgensen.com/legacy/craftsmanship/grenage-dials ]. Reference 2240 comes in rose gold with black engraved Arabic numerals, central seconds and date. Reference 2340 comes in white gold, with small seconds, power reserve, date and  moon phase indicator.

About Urban Juergensen

Our story started in 1745 with the birth in Copenhagen of Juergen Juergensen, founder of the watchmaking dynasty that still bears his name. Juergen's son, Urban Juergensen (1776 - 1830), quickly followed in his father's footsteps. After completing his apprenticeship at such extraordinary watchmakers as Breguet in Paris and Arnold in England, Urban steered the Juergensen brand to new heights. Urban's two sons, Jules-Frederik and Louis Urban, then continued the family tradition. Jules studied in Switzerland and moved to Le Locle, while his brother Louis remained in charge of the factory in Copenhagen, giving the company roots in both countries that have been maintained ever since. The innovation and excellence of Juergensen's output exerted a tremendous influence on the watchmaking industry of Le Locle and, indeed, the entire Canton of Neuchatel, introducing the latest techniques from around the world. Of course, none of this happened by accident; rather, it has been the product of centuries of commitment and dedication to the arts.

Come and visit us at Baselworld : 0.F / Palace 4B [http://www.baselworld.com/~/media/baselworld/documents/hallplans/2016/0F.pdf ]

http://www.linkedin.com/company/2785991 [https://www.linkedin.com/company/2785991 ] 
Watch us on : http://www.youtube.com/channel/UCbdIF-r9rxCKv6yFKQBop4g
[https://www.youtube.com/channel/UCbdIF-r9rxCKv6yFKQBop4g ] 


(Photo: http://photos.prnewswire.com/prnh/20160315/344433 )



Urban Jürgensen

CONTACT: Mercedes Gonzalez-Gorbena, mgg@urbanjurgensen.com, +41323651526

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