Epsilon to Build Comprehensive Consumer and Healthcare Professional Database Platform; Central Hub to Execute U.S. and Global Marketing Programs
PLANO, Texas, Feb. 22, 2016 /PRNewswire/ -- Epsilon [http://www.epsilon.com/], an Alliance Data company, has signed a new multi-year agreement with Shire plc [http://www.shire.com/] , a leading global biotechnology company focused on rare diseases and specialty conditions. Epsilon will build, host and manage a consolidated database of consumer and healthcare professional information that will enable improved and more effective communication in the U.S. and around the world.
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Headquartered in Dublin, Ireland, Shire is focused on researching, developing and delivering innovative medicines that have the potential to transform the lives of people around the world with rare and other specialized conditions. Shire's products are marketed in nearly 70 countries and the company employs over 5,000 people in 34 countries. Shire reported 2014 revenues of U.S. $6 billion.
Under the terms of the new agreement, Epsilon will build and host a database platform to manage consumer and healthcare professional data in a centralized repository for a complete 360-degree view of the individuals. The database will serve as the foundation for the execution of marketing and educational programs to reach U.S. consumers and global healthcare professionals. Shire will utilize the Epsilon platform to engage with consumers and healthcare professionals via permission-based email, direct mail and online targeting, with communications focused on acquisition, welcome, education, prescription compliance and medicine adherence.
"We are excited to be working with Shire, a biotech leader focused on helping improve the health of consumers around the world," said Andy Frawley, chief executive officer of Epsilon. "After 15 years of building world-class databases, Epsilon has an exceptional ability to create an engine that will fuel personalized marketing and deliver better results for our clients."
About EpsilonEpsilon(®) is the global leader in creating connections between people and brands. An all-encompassing global marketing company, we harness the power of rich data, groundbreaking technologies, engaging creative and transformative ideas to get the results our clients require. Recognized by Ad Age as the #1 World CRM/Direct Marketing Network, #1 U.S. Digital Agency Network and #1 U.S. Agency from All Disciplines, Epsilon employs over 7,000 associates in 70 offices worldwide. Epsilon is an Alliance Data [http://www.alliancedata.com/] company. For more information, visit www.epsilon.com [http://www.epsilon.com/], follow us on Twitter @ [http://twitter.com/]EpsilonMktg [http://twitter.com/] or call 1.800.309.0505.
About Alliance Data Alliance Data [http://www.alliancedata.com/](®) is a leading global provider of data-driven marketing and loyalty solutions serving large, consumer-based industries. The Company creates and deploys customized solutions, enhancing the critical customer marketing experience; the result is measurably changing consumer behavior while driving business growth and profitability for some of today's most recognizable brands. Alliance Data helps its clients create and increase customer loyalty through solutions that engage millions of customers each day across multiple touch points using traditional, digital, mobile and emerging technologies. An S&P 500 and Fortune 500 company headquartered in Plano, Texas, Alliance Data consists of three businesses that together employ more than 16,000 associates at approximately 100 locations worldwide.
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Follow Alliance Data on Twitter, [http://www.twitter.com/AllianceData] Facebook [https://www.facebook.com/alliancedata], LinkedIn [https://www.linkedin.com/company/3817?trk=vsrp_companies_res_name&trkInfo=VSRPsearchId%3A126342931427732308536%2CVSRPtargetId%3A3817%2CVSRPcmpt%3Aprimary] and YouTube [https://www.youtube.com/user/AllianceDataADS].
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Contact: Alliance Data Epsilon
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Alliance Data Systems Corporation
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