New Survey Shows UK Public Willing to Pay £10 for Missed GP Appointments to Support the NHS Amid Widespread Concerns About Government Spending on Healthcare

CHERTSEY, England, February 8, 2016 /PRNewswire/ --

Poll conducted in advance of this year's ASTELLAS INNOVATION DEBATE(TM) also

demonstrates public are open to an additional 'health tax' to support improved NHS

services, but clinicians fear additional charges will hit the poorest hardest

Although the NHS is ranked as one of the institutions that makes people 'most proud to be British'[1], a new poll commissioned by Astellas Pharma Europe Ltd, highlights that 91% of people feel that the health service is in need of change[2]. In particular, shorter waiting times (36% of respondents) and improved access to medicines (30%) rank most highly as the areas in need of greatest reform.

To view the Multimedia News Release, please click:  

With only 1 in 4 of respondents agreeing that the Government currently spends enough on health, the survey reveals that those polled would be willing to accept an average charge of GBP10 for a missed GP appointment in order to improve service levels. The people polled also said they would be willing to pay an average of GBP170 per year in additional income tax for healthcare funding - which could result in approximately GBP5 billion in additional tax revenue for the Treasury[3].  In addition to these charges, 39% of those polled would be willing to accept an additional charge if it meant quicker access to healthcare services and 44% of those polled would be willing to accept additional charges if it meant access to newer and potentially more effective medicines.

It is estimated that more than 12 million GP appointments are missed each year, costing the NHS in excess of GBP162 million[4]. This means, over 8 appointments are missed per week for every full-time GP, with missed appointments leading to longer waiting times for patients[5]. The new survey shows that over 70% of respondents would be willing to pay a charge for a missed appointment; of those who were willing to pay, the average accepted charge would be GBP10.83[2]. In addition, half of those polled would also be willing to accept an appointment with our doctor by webcam if it could make it easier to get an appointment.

At present, however, clinical opinion remains resistant to the introduction of charges, with some leading clinicians fearing that such charges will only hit the most vulnerable and in need of support. Professor Trisha Greenhalgh, Professor of Primary Healthcare and panellist at this year's Innovation Debate comments: "Charging people to attend their GP would be a false economy, because some people (especially poor people) with early, treatable disease would delay attending until their symptoms got a bit worse. Inevitably, this will mean that we will fail to diagnose some cancers until they have spread; we will not pick up some type 2 diabetes until it has damaged the eyes and the kidneys; and we will push some heart attacks and strokes beyond the window when early treatments could have improved survival."

"Furthermore, we will add a layer of expensive paperwork to the system, which will eat into any savings. I have no doubt that this strategy will save little money in the short term and will generate huge financial and human costs in the longer term." 

Others suggest that the reduction of missed appointments (sometimes referred to as DNAs - 'did not attends') can be realised through supply of more timely appointments. Virginia Patania, Practice Manager at the Jubilee Street Practice, comments that: "There is evidence to demonstrate that DNA rates are closely linked to delays between appointments and the time of their booking. Same day or 48-hour clinical triage systems demonstrate not only higher levels of patient satisfaction and better use of limited clinical resource, but DNA rates of 2% or less. This suggests that investment would be most wisely directed towards refining out of date, over stretched appointment systems, rather than on financially penalizing patients in need of care."

'Greater patient responsibility for managing their own health' was the number one response given by healthcare professionals in a separate Astellas survey when asked 'what would most improve our healthcare system overall', followed closely by 'increased funding' (37%)[6].

Other innovative approaches to reduce missed attendance have been trialled by Imperial College London, the Department of Health and the Behavioural Insights Team, which looked at the causal relationship between sending patients text messages and the rate of missed hospital appointments[7].  The study found that sending a text to the patient ahead of an appointment stating the cost of the appointment had the most significant impact on reducing missed appointments (by 23%), in comparison to other interventions including texts that didn't include a cost.

As part of this year's debate, we also asked leading authorities in the NHS, as well as members of the public, what they would be happy to see go from the NHS in order to balance the books. A film capturing these insights can be found here [ ].

Follow the debate on Twitter via @AstellasINNOV8 or #innovatedebate

Date of preparation: February 2016 



1) Ipsos MORI, What it means to be British: Final Topline results, February 2012. 
Available online
2) Astellas Data on File. Astellas Innovation Debate combined survey findings -
3) Calculations based on HMRC projections for number of basic and higher-rate taxpayers
in England in 2015-15 (est - 28,650,000), with each paying an additional annual
contribution of GBP170.16. HMRC statistics are available online here (Table 2.1)
4) NHS England, NHS England using technology to beat cost of missed appointments, March
2014. Available online via:
5) GP Online, Exclusive: Patients fail to show up for 14m GP appointments a year, June
2015. Available online
6) Astellas Date on File. Astellas Innovation Debate HCP Survey - APEL/15/0096/EU
7) Department of Health, Research and analysis: A zero cost way to reduce missed hospital
appointments, January 2016. Available online

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CONTACT: For more information, please contact: Emma White, CommunicationsManager, Astellas Pharma EMEA, Mobile: +44-(0)7786-312-623,

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