FRANKFURT, Germany, February 3, 2016 /PRNewswire/ --
- Focus On Hotels' Individual Stories -
Worldhotels gives an outlook on the group's three core strategic initiatives for the upcoming year 2016. Under the umbrella of 'Tell your Story', all initiatives will focus on opportunities enabling Worldhotels affiliate hotels to better position themselves in the marketplace through further strengthening each hotel's individuality:
- 'Start with Why': With the programme 'Start with Why', Worldhotels will encourage
all affiliate hotels to go through a process to discover the hotel's individual why
(Why are guests staying at the hotel?) and tell their personal story. Each hotel's
differentiation will be integrated as a unique narrative selling point into operations,
service delivery and sales and marketing resources.
- World Online: Since the online world is becoming more complex with Online Travel
Agencies and non-hotel accommodation offerings, it is even more important for hotels
to develop cost effective online solutions and digital sales and marketing strategies.
World Online represents an investment in strengthen Worldhotels' digital marketing
capabilities and provides expert advice at every stage of the reservation cycle to
drive additional direct bookings to hotel members.
- The Co-operative: In 2016, Worldhotels has set aside a fund to support groups of
hotels willing to invest in co-operative sales and marketing programmes. Worldhotels
will be able to provide executive as well as financial contribution for those
initiatives worldwide under the banner of 'Stronger Together'.
Besides the three core strategies for 2016, there will also be launched two new programmes: The Worldhotels Nin Hao Guest Programme and World Luxury. The Worldhotels Nin Hao Guest Programme will establish a better understanding for hotels on the increasing Chinese traveller market and how to manage and capitalise on the revenue opportunities through unique approaches directly on-site hotels. World Luxury represents a programme aimed to support and to attract individual luxury hotels as well as luxury consumers to Worldhotels through highly targeted sales and marketing activities in the luxury sector.
The Worldhotels three core strategic initiatives for 2016 have been revealed at the Worldhotels Annual Conference held at the Grand Elysée Hamburg. Established in 1971, the Worldhotels Annual Conference has become invaluable to the group's hotels by not only providing local and global market travel industry updates and insights into market trends, but also offering opportunities and solutions. Every year, the Annual Conference is held at a different location and kicks off the new business season. This year, more than 350 hoteliers, sales representatives and industry experts from all over the world participated at the event.