LONDON, January 20, 2016 /PRNewswire/ --
Businesswoman and philanthropist Yelena Baturina, the owner of four European hotels, today released details of the hotels' continued strong performance against key indicators over the last year. After parting with a management company in early 2014, the hotels switched to self-management, have undergone significant restructuring, and launched cost-saving programs.
Morrison Hotel, Dublin [http://www.morrisonhotel.ie ], was acquired by Baturina's structures in March 2012 for EUR20m. The hotel was fully refurbished in 2013 with an investment of EUR7m. 7 more rooms were added in 2015 following an additional investment of EUR1.25m. Currently, the hotel has 145 rooms.
The hotel opened on the 1 of February 2013, under the DoubleTree by Hilton franchise. From 2012 to 2015, Morrison rose in the ranking of the Best Dublin Hotels from 76th to 6th place. The hotel is in the top 10% of Hilton properties annually.
From 2012, the hotel's Gross Profit has ranged from 50 to 60%, while in 2015 the Net Profit is forecasted at more than EUR1.5m. The hotel provides the owner with a profit of over 10% per annum. The Morrison has introduced a number of cost-saving measures, which have yielded great results: running costs in 2015 are less than in 2013, while the room count, occupancy and service levels have all increased. The hotel employs 118 people.
Grand Tirolia Hotel and Resort, Kitzbuehel [http://www.grand-tirolia.com/en/welcome.html ], has improved its financial indicators by EUR800,000 over one year. After switching to self-management in early 2014, the hotel has undergone significant restructuring, resulting in changes to both the management system and the sales strategy. These measures have secured positive results: it has been forecasted that in 2015 the hotel will have a positive GOP from its operations in the amount of EUR200,000 versus a loss of over EUR600,000 in 2014, thus having improved by over EUR800,000 in just one year.
While it has reorganized almost every aspect of its operations, the hotel has remained one of the top five-star hotels in Austria, with the overall guest satisfaction rate increasing from 88% in 2014 to 91% in 2015. The hotel currently employs over 90 people.
Quisisana Palace, Karlovy Vary [http://www.quisisana-palace.com/en/welcome.html ], is a carefully restored 19th century building turned boutique hotel with 19 guest rooms and suites, a restaurant and a wellness centre with basic medical services. It opened in September 2012. Quisisana was awarded Hotel of the Year 2014 by Czech Hotels Awards, and is a member of the Small Luxury Hotels of the World Association. The hotel shows steady positive GOP that for 2016 is forecasted to increase by 30%. The hotel employs 22 people.
New Peterhof Hotel, St. Petersburg [http://www.new-peterhof.com/en/home.html ], opened in June 2010 and has 150 rooms. The hotel has experienced steady growth from 2013 to 2015. During 2015 the average occupancy has increased by 9% (compared with 2014), the hotel welcomed more than 15,000 guests - 40% more than in 2014. The total revenues increased by 18%, and GOP increased by 20% against 2014. Net profit after tax increased by 22% against 2014.
Since selling her main assets in Russia in 2011, and transferring her headquarters to Europe, Yelena Baturina, the only Russian billionaires according to the Forbes, has been successfully developing a number of various commercial projects in the West. Apart from the hotel chain there is the production and sale of renewable energy (Italy), the membrane construction enterprise (Germany), a development project in the USA, and a variety of real estate investment funds.
Communications & Press office
Press Office for Yelena Baturina