Werner & Mertz Professional Wins Cradle to Cradle Products Innovator Award

MAINZ, Germany, November 17, 2015 /PRNewswire/ --

For its brands green care PROFESSIONAL and FROSCH, Werner & Mertz is the first German provider of sustainable cleaning products to receive the renowned international Cradle to Cradle Products Innovator Award.

The prize from the Cradle to Cradle Products Innovation Institute, a non-profit organization with headquarters in San Francisco, is awarded to industrial companies that manage their production according to the Cradle to Cradle(R) principle in closed loops for maximum sustainability. The award winners are hailed as pioneers in their industries.

(Photo: http://photos.prnewswire.com/prnh/20151117/288124 )

"The international recognition that comes with the Cradle to Cradle Products Innovator Award confirms in a very special way our engagement for greater sustainability in professional cleaning," said Frank Vancraeyveld, CEO of Werner & Mertz Professional/tana-Chemie."

"Integrally sustainable is the Werner & Mertz credo. Credible eco products like green care PROFESSIONAL and FROSCH can come only from a company that consistently pursues sustainability in everything it does," said Reinhard Schneider, eco pioneer and CEO of Werner & Mertz. Consequently, the sustainable development of a cleaning product does not end with the elimination of critical ingredients. The company also makes sure that the product life cycle is integrated in Nature's material cycles.

In that time 18 green care PROFESSIONAL products have received the Cradle to Cradle Certified[TM] Gold label, including five products from the newly introduced safety and dosage system SMART.

Cradle to Cradle(R) is a registered trademark that is owned and licensed by MBDC. Cradle to Cradle Certified(TM) is a certification mark licensed exclusively to the Cradle to Cradle Products Innovation Institute. 


- Cross reference: Picture is available at AP Images (http://www.apimages.com) -

Contact: Herr Andreas Valentin, Bestfall GmbH, Email: andreas.valentin@bestfall.de, Tel.: +49-(0)6131-945180


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