ZURICH, November 10, 2015 /PRNewswire/ --
--Solution provides cost-effective means to 'test the waters' with new consumer
Capable of producing up to 24 different designs in a single production run, Ball's Dynamark(R) Effect technology is among the game-changing solutions that have proven to be a valuable growth asset to beverage manufacturers across Europe. As far as initial market indicators are concerned, positive effects have been noted with regard to the volume of products sold in cans using the solution. "In a booming global beverage market, cutting-edge, cost-effective packaging technologies that help customers enter into new markets are the main growth driver," said Antti Laakkonen, business manager (product) at Ball Packaging Europe.
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Launched in 2013, the first in the series - Dynamark(R) Effect Technology 1.0, effectively catered to the growing need for product personalization en masse. In 2015, Ball introduced the latest installments in the series - 2.0 and 3.0 - each designed to add even further value to the promotional objectives of brands across the beverage spectrum.
Conquering niche markets
Dynamark(R) Effect offers a broad array of design options, allowing brands to easily adapt product designs to current trends and time-sensitive events. As a result, these cans can be customized to the tastes of niche market groups as a means to 'test the waters' to gain valuable intelligence and, in turn, fine-tune products and the marketing activities behind them. "Dynamark(R) Effect can create matching designs for a wealth of special occasions such as musical events or sports competitions. This flexibility ultimately strengthens our customers' market potential, as global brands can address very specific events with dedicated consumer communities," Laakkonen emphasizes.
Low costs, competitive pricing
Targeting different customers is one thing - keeping production costs low is another. Dynamark(R) Effect neatly combines both, as it ensures a cost-efficient and highly targeted printing process for all sizes of steel and aluminum cans. "Our printing technology allows customers to produce limited promotions, thereby reducing product surpluses and cutting overall costs," Laakkonen points out. Compelling can designs also provide a sound basis for driving consumer loyalty and thus increasing sales opportunities with these new brand advocates. At the same time, potentially costly overruns can be avoided by taking advantage of fast in-out promotions. "Such promotions will not just be a temporary boost to sales, but a real-life test for promising market expansion," says Laakkonen. "Dynamark(R) Effect helps customers to reach that goal by turning products into customized creations - the ultimate key for falling and staying in love with a brand."
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Capable of producing up to 24 different designs in a single production run, Ball's Dynamark(R) Effect technology is among the game-changing solutions that have proven to be a valuable growth asset to beverage manufacturers across Europe.
About Ball Corporation
Ball Corporation supplies innovative, sustainable packaging solutions for beverage, food and household products customers, as well as aerospace and other technologies and services primarily for the U.S. government. Ball Corporation and its subsidiaries employ 14,500 people worldwide and reported 2014 sales of $8.6 billion. For more information, visit http://www.ball.com, or connect with us on Facebook [https://www.facebook.com/BallCorpHQ ] or Twitter [https://twitter.com/BallCorpHQ ].
Ball Packaging Europe Holding GmbH & Co.KG
Visit us at http://www.ball-europe.com
Ball Packaging Europe Holding GmbH und Ko. KG