World Stroke Day: Key Risk Factors Atrial Fibrillation and Hypertension Need Detection and Treatment

MUNICH, October 28, 2015 /PRNewswire/ --

- On World Stroke Day (29 October) a campaign by Daiichi Sankyo highlights stroke
risks associated with cardiovascular diseases 
- People with atrial fibrillation have a five times higher stroke risk compared to the
general population.[1] In Europe less than 50% of patients with hypertension are
sufficiently controlled[2] 
- Initiative "Make Your Heart Feel Good" aims for better disease management and better
adherence: the free "Meds on Time" App provides personalized reminders for patients to
improve compliance with treatment regimens in all therapy areas 

For more information on World Stroke Day and to access our interactive infographic, please click here [ ].

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A European initiative by Daiichi Sankyo highlights the risks associated with cardiovascular diseases on the occasion of its support for "World Stroke Day 2015". Daiichi Sankyo's campaign is calling for a special focus on atrial fibrillation (AF) and high blood pressure. It is estimated that 33.5 million individuals have AF (2010 figures) [3] and hypertension is one of the leading health risks worldwide causing up to 9.4 million deaths annually.[4]

The Campaign "Make Your Heart Feel Good" points out that high blood pressure and AF are interlinked as studies suggest that hypertension is the disease most likely to predict that someone will develop AF in the future.[5] People with AF incur a danger to their health as those with an arrhythmia have a five times higher stroke risk compared to the general population.[1] In patients with AF, the presence of hypertension increases stroke risk even further.[6]

"Many people are still not aware of the symptoms of AF and may go undiagnosed leaving them exposed to a much higher risk of AF-related stroke," commented Trudie Lobban MBE, Founder and CEO of the Arrhythmia Alliance, STARS and the AF Association. "The public needs to understand that symptoms such as breathlessness, dizziness and heart palpitations need to be checked at once by a doctor. AF can be detected using a simple pulse check to identify if your heart rhythm is irregular. By knowing your pulse and sharing this with your doctor it can lead to a quicker diagnosis. It is important to 'Know Your Pulse'.

Better Disease Management 

European statistics point out that prevention can play an important role in reducing mortality. One opportunity is better disease management. In Europe the blood pressure target of

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