World's Most Valuable Brand Corporations: 1. Apple, 2. Google, 3. Microsoft. China Mobile Moves Up to No. 6

VIENNA, October 1, 2015 /PRNewswire/ --

The global brand value ranking eurobrand GLOBAL TOP 100 by eurobrand [ ] - the  European independent experts for brand, patent & IP valuation & strategy, examining more than 3.000 brand corporations and their brands in 16 industries, with comparisons of Europe, America and Asia.

Details and reports:

Apple remains world's leading brand corporation with a brand value of EUR 136,903 bn (+21%), followed by Google representing a value of EUR 73,632 bn (+9%)  and Microsoft with a brand value of 66,598 bn (+7%) which overtook the Coca Cola Company.  

Top 10 global brand corporations dominated by US, except for China Mobile No.6.

LVMH remains Europe`s most valuable brand corporation representing a brand value of EUR 39,829 bn (global rank 14), followed by AB Inbev with a value of EUR 35,781 bn (+20%) and Nestlé representing a value of EUR 34,289 bn (+4%).

Gerhard Hrebicek, CEO of eurobrand [ ] and President European Brand Institute [ ] summarizes this year's major findings:

Asia, especially China is growing their presence in the TOP 100. Europe is decreasing.  

US brand landscape is dominated by IT & Technology, Consumer Goods and Financial Services and represents 47 (+1) out of the TOP 100 brand corporations. Europe represents 35 (-6) with Germans leading, whilst Asia is represented with 18 (+5)brand corporations, thereof 10 from China.

Average growth of TOP 100 is 11%, TOP 10 USA 13%, TOP 10 Europe 6%.  

TOP 10 China grow by 29%, with China Mobile remaining No.1 Asian brand corporation with a brand value of EUR 48,679 bn (global rank 6) and Baidu showing the highest brand value increase of +47% (EUR 12,413 bn).

Press Contact: 
Dr. Gerhard Hrebicek 


European Brand Institute GmbH

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