Joy Takes Jenson Further

SINGAPORE, September 17, 2015 /PRNewswire/ --

It's not just razor sharp reactions, engineering excellence and singular focus that are behind the achievements of 2009 F1(R) World Champion and McLaren Honda driver Jenson Button. The sports star today revealed that joy is the driving force behind his career success.

     (Photo: )

     (Photo: )

Ahead of the 2015 FORMULA 1 SINGAPORE AIRLINES SINGAPORE GRAND PRIX this week, Button has been announced as one of a select group of inspirational ambassadors in a new global campaign from Scotch whisky brand Johnnie Walker(R) called 'Joy Will Take You Further'. The campaign is informed by decades of scientific research into happiness which shows that when people are happier, progress is more likely.

Known as the fittest man in the pit lane, Button said he finds his joy in the pursuit of physical power - from intensive strength work in the gym to conquering grueling triathlons. "There's so much more than just being able to drive the car. Your mind and body have to be in perfect shape, requiring a dedication to training and fitness - and this is something which has always brought me great joy," said Button.

"Within my life as an F1 driver, there are certain things that give me great happiness - and having the opportunity to have fun off-track through fitness whilst enhancing my performance on race days is definitely one of these."

Notes to Editor:  

About Diageo  

Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits, beer and wine categories. These brands include Johnnie Walker, Crown Royal, J&B, Buchanan's and Windsor whiskies, Smirnoff, Ciroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is a global company, and our products are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands, and performance, visit us at Visit Diageo's global responsible drinking resource,, for information, initiatives, and ways to share best practice.

Celebrating life, every day, everywhere.

Enjoy Johnnie Walker responsibly.

The JOHNNIE WALKER, KEEP WALKING and JOY WILL TAKE YOU FURTHER words, the Striding Figure device and associated logos are trademarks (c) John Walker & Sons 2015.  


Johnnie Walker

CONTACT: For more information, please contact: Selina Wallace, SmartsCommunicate, E: /, T: +44-2890-39-55-00 // M:+44-7724-477-087; Carol McAllister, Smarts Communicate,, T: +44-2890-39-55-00 // M:+44-7967-758-491

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