Cat® Phones Unveil New Cat® S30 Smartphone Exclusively at Showstoppers, IFA 2015

BERLIN, September 3, 2015 /PRNewswire/ --

The latest addition to its extensive rugged mobile portfolio - the Cat(R) S30 - is Made Rugged  

Cat(R) phones [ ] today announced the rugged Cat(R) S30 smartphone - an affordable rugged phone offering tough credentials in an easy grip, non-slip design.

The smartphone, described as being "made rugged", is the result of extensive research amongst professional tradesmen and existing Cat phones users, 69% of whom cite their work environment as an influence on their decision to purchase a rugged phone.[1]

To address this need the Cat S30 has been built with tough professions in mind and builds on Caterpillar's heritage of durable, quality products. Boasting superior rugged credentials throughout its design, the S30 includes anything from an easy-grip casing and shear strength material to IP68 and Mil SPEC 810G certification. The waterproof tough phone also boasts long battery life and glove-on working technology and comes with the latest version of Android(TM) (Lollipop).

"With more companies going mobile, it's becoming essential for smartphones to meet the demands of a full working day and the S30 caters for anyone working in challenging environments," says Oliver Schulte, CEO of Bullitt Mobile. "As one of the new generation of Cat phones, it also bridges the gap between feature and smartphones thanks to the inclusion of physical navigation buttons alongside the 4.5" touchscreen at an affordable price."

Key features of the Cat S30 include:  

Large Capacity Battery 
Drop Proof to 1.8 Meters 
Water, Dust and Shock Proof 
Glove-On Working Technology 
Wet-Finger Tracking Technology 
Oil & Grease Resistant, Shear Strength Material 
Corning(R) Gorilla(R) Glass 3 Screen 


Bullitt Group will be showcasing the Cat S30 at table B06, between 6 - 9pm at the Showstoppers event on 3 September 2015.


1. Cat Rugged Phones User Survey, June 2015

Retailing at 329 EUROS, the S30 will be available from September, more information available at

For images visit:

About Cat devices and accessories:

The Cat brand stands for trust, durability, reliability and quality. The Cat DNA is found in every Cat mobile phone and accessory offered by Bullitt Mobile Ltd. and provides boundless experience with robust mobility. A new product was created for wireless communication that meets the great variety of needs of a demanding life.

To find out more about what Cat(R) phones and accessories are made of visit

About Bullitt Group 

Founded in 2009 by Colin Batt, David Floyd and Richard Wharton, Bullitt designs, manufactures, markets and sells consumer electronic devices in partnership with global brands. It is the worldwide licensee of Caterpillar Inc. for 'rugged' mobile devices and accessories and Ministry of Sound and Ted Baker for audio products. Based in Reading, Bullitt's products are sold in more than 60 countries and the Company has a presence in key markets across the globe including Taiwan, Taipei, the UK and the USA.

In July 2015 Bullitt Group was named as one of the UK's fastest growing companies, ranked 7th in The Sunday Times HSBC International Track 200 [ ]

Cat phones

CONTACT: Analyst/media contact: Lisa Meakin,,+44-(0)118-958-0449

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