FRANKFURT, Germany, February 5, 2013 /PRNewswire/ --
Hotel group introduces strong line up of initiatives to 400 hoteliers
Worldhotels, a leading group for independent hotels worldwide, gathered almost 400 of its hoteliers, staff and partners to discuss how to remain competitive in the quickly changing hotel industry. During the conference, which took place January 17th through 20th at the Hotel Rey Juan Carlos I in Barcelona, Worldhotels introduced several Sales & Marketing initiatives to add additional revenue opportunities for its hotels, including the launch of its very own loyalty programme.
During his key note speech, Paulo Salvador, Vice President Global Marketing and Sales at Worldhotels explained the growing threat of dependency on third parties and how to avoid it: "It's time for our hoteliers to reinforce the strength of belonging to a global group. Only hotel groups can provide the power of negotiation, the latest technology and expertise in customer relationships."
The initiatives Worldhotels is launching in 2013 will focus on innovative and segmented Sales, Marketing and E-Commerce solutions enhanced by the Worldhotels brand. They include initiatives targeting luxury and leisure guests using Social Media and advertising campaigns as main leverages to support hotels in achieving optimal results.
Continuing to strengthen the Worldhotels brand is another important factor in the group's strategy. This includes improving quality through staff trainings - together with its sister company Institute for Hospitality Management (IFH), Worldhotels has completely revamped its training calendar. Since more and more hotel guests post their positive and negative experiences on social websites, the trainings will support hotels in improving their service as well as their reputation management abilities.
Last but not least, Worldhotels will launch its very own guest loyalty programme in 2013. Salvador explains: "A loyalty programme is the ultimate resource for hotels to stay in direct contact with their guests and keep them from going through third parties."
"We are thrilled to offer our hotels a very thought through and comprehensive plan," adds Worldhotels' Managing Director Robert Hornman. "We want to ensure that our hotels diversify their distribution to be able to stay competitive."