Stella McCartney Launches Optical Collection

LONDON, Jan. 8, 2013 /PRNewswire/ -- Stella McCartney will unveil her first collection of optical eyewear in March 2013. Drawing inspiration from the designer's signature balance between masculine and feminine, the collection introduces contemporary and cutting-edge styles that embrace the 'eco-friendly' philosophy of the brand. The line features five styles in key shapes referencing a warm colour palette of burgundy, taupe, black, teal and tortoise including light and spotty versions of the classic shade. The subtle yet recognizable signature step temple is dialled up with gold, silver and tonal accents fusing the new optical with the existing range of sunglasses, which launched in 2003.
The sustainable optical collection features the same bio-acetate used in the sunglasses range, which are made of 54% natural sources. The product's formula combines cellulose, the most common organic compound on Earth, which is renewable and biodegradable, together with natural plasticizers, which differ from DEP (Diethyl Phthalate), as they derive from citric acid, a natural substance obtained through a fermentation process.
The optical collection will be available from March 2013 in high-end retailers and opticians worldwide. The prices will range from £149 to £157 in the UK, EUR180 to EUR190 in Europe and $230 to $245 in the US.
SM2001Ultra round shaped bio-acetate frame that features a thin contour line and keyhole bridge offering a balance between a contemporary and vintage look. The style is complete with a thin step temple on which the logo elegantly appears in of gold and silver. Available in burgundy, tortoise, spotty tortoise and black.
SM2002This classic vintage frame is detailed with rounded edges to provide a stylised comfortable fit. The square silhouette is paired with Stella McCartney's thin distinctive step design temples. Colours include black, taupe, dark tortoise and spotty tortoise and is available in two sizes for a perfect fit.
SM2003A thick, rectangular bio-acetate front gives this model a unique and timeless feel. Large temples feature the laser engraved logo on silver or gold hardware. The style is available in two sizes and offered in muted tones of blue, tortoise, dark tortoise and black staying true to the Stella's signature colour palette.
SM2004Retro inspired, square shape acetate model emphasized by a bold contrast between the thin frame and the thick temples highlighting the logo on metallic hardware. Available in two sizes, in a dark tortoise, light tortoise and taupe with gold hardware and in black with silver hardware.
SM2005Iconic wide curved square frame front is sculpted with a distinctive keyhole bridge and large acetate temples inlaid with the Stella McCartney logo for an ultra feminine profile. Available in a range of colours including dark tortoise, taupe gradient, light tortoise and black.

Stella McCartney

CONTACT: Jeremy Herzog, PR Manager US,; Alice Agnelli, PR Manager Italy,; Pierre Macaigne, PR Manager France,; Roko Mishima, PR Manager Japan,; Grace Yuan, PR Manager China,; Julia Melbourne, PR Manager UK,

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