Responding to the market, HEVC Advance announces discounted royalty rates designed to encourage and facilitate more rapid adoption of HEVC/H.265 among lower-priced devices
BOSTON, Oct. 24, 2017 /PRNewswire/ -- HEVC Advance, an independent licensing administrator, today announced that it has added a discounted royalty rate category for lower-priced set-top boxes, surveillance cameras and certain other devices, and simplified its Patent License Agreement (PPL) to reduce costs for licensees. These discounted royalty rates are the result of HEVC Advance's continuous and active engagement with the marketplace and feedback from our existing and prospective licensees that reducing the cost of licensing for the lower-priced devices in these market segments will speed up their adoption of HEVC/H.265.
"Listening to the market and being willing to adjust in light of the evolving market environment is part of HEVC Advance's commitment to facilitate the widespread adoption of HEVC/H.265, and providing royalty rates that balance licensor and licensee interests," said HEVC Advance CEO, Peter Moller.
The discounted royalty rates apply to devices covered under the Connected Home and Other Devices Category that are sold at or under $40 per unit. Current licensees will be able to execute the new simplified PPL to incorporate the new rate structure. A summary of the updated royalty rate structure is available on the HEVC Advance website, https://hevcadvance.com/pdfnew/RoyaltyRatesSummary.pdf [https://hevcadvance.com/pdfnew/RoyaltyRatesSummary.pdf].
About HEVC Advance LLC HEVC Advance is an independent licensing administrator company formed to lead the development, administration and management of an HEVC/H.265 patent pool for licensing essential patents. HEVC Advance provides a transparent and efficient licensing mechanism for HEVC patented technology. For more information about HEVC Advance, visit https://www.hevcadvance.com/ [https://www.hevcadvance.com/]
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