Celebrate the Season of Giving With the Perfect Limited Edition Gift From Johnnie Walker Blue Label

LONDON, December 21, 2017 /PRNewswire/ --

LIMITED EDITION BOTTLE HONOURS THE YEAR OF THE DOG  

The gifting season is upon us but what to buy for the whisky lover who has everything? In true festive spirit, Johnnie Walker, the world's No. 1 Scotch Whisky Brand[1] has released an exquisitely designed limited edition Johnnie Walker Blue Label bottle that serves as the perfect gift to give this Chinese New Year.

(Photo: http://mma.prnewswire.com/media/621950/Johnnie_Walker_Blue.jpg )

This year's luxurious Chinese New Year design is inspired by the precious bond between man and dog, created in collaboration with multi-award winning Taiwanese artist, Page Tsou. In 2018 the Chinese New Year Design will follow the Striding Man around the world as he celebrates with lanterns, fireworks and dancing dragons. Man's best friend will be woven throughout the design in honour of the Year of the Dog.

Page Tsou, award winning artist said, "It is an honour to have been commissioned to create the Johnnie Walker Blue Label Year of the Dog bottle. The precious design consists of a total of four dogs all chosen for their special meaning in Asia. This unique design tells the story of Johnnie Walker's Striding Man and a loyal companion as they journey around the world bringing prosperity and rejoicing in the arrival of the New Year. The design also contains various symbols of wealth and prosperity making this bottle extremely unique and the perfect gift to give this Chinese New Year."

Johnnie Walker Blue Label is a remarkable Scotch crafted by a small team of 12 expert whisky makers, led by two-time Master Blender of the Year Jim Beveridge[2]. They select extraordinarily rare single malt and grain whiskies, each chosen for their exceptional quality and character.

Only one in 10,000 casks of the perfectly aged rare whiskies maturing in the Johnnie Walker reserves has the richness and flavour to craft Johnnie Walker Blue Label, the result is a Scotch with notes of honey, fresh fruits, rich spice and an unmistakable smokiness.

Commenting on the travel retail exclusive, Dayalan Nayager, Managing Director, Global Travel said "During this celebratory season it's wonderful to be able to create a one-of-a-kind gift from such an iconic whisky brand. The exquisite design of the Johnnie Walker Blue Label Year of the Dog Limited Edition bottle reflects the quality of the whisky within the bottle. It is the ideal gift for travellers to celebrate this special time of year."

Treat yourself or a special someone to an exclusive this year. Travellers can purchase the Johnnie Walker Blue Label Year of the Dog Limited Edition bottle now in selected duty free stores worldwide, retailing at GBP175 RRSP for a 1 litre bottle.

[1] The IWSR 2017- based on volume and value data 2016  

[2] International Whisky Competition 2015, 2016  

Enjoy Johnnie Walker responsibly.

http://www.DRINKiQ.com



Photo:
http://mma.prnewswire.com/media/621950/Johnnie_Walker_Blue.jpg




CONTACT: Lindsey Stobo- +44 (0)28-9039 5500, Lindsey.Stobo@smartscommunicate.com

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