MAKE UP FOR EVER, in the Presence of the President and CEO Garbrielle Rodriguez, Is Celebrating Its Make Up Artist Collective With the Artists Ro

Embark on the journey and discover the biggest co-creation live event ever

PARIS, Sept. 19, 2019 /PRNewswire/ -- MAKE UP FOR EVER is THE brand of professional makeup artists. Since its creation, Dany Sanz, Founder of MAKE UP FOR EVER, has always collaborated with them and over the years has built a complementary strong relationship to foster makeup innovations. To this day, the makeup artists collective works hand-in-hand with scientists to co-create high-performance and high impact cosmetic products and accessories for all men and women. MAKE UP FOR EVER aims to inspire and empower everyone to go a step further and find their personal edge.

To view the Multimedia News Release, please click: https://www.multivu.com/players/uk/8609451-make-up-for-ever-artists-rock/ [https://www.multivu.com/players/uk/8609451-make-up-for-ever-artists-rock/]

Proud of its symbiosis with makeup artists, the brand wants to celebrate their artistic universe and continue the amplification of co-creation and self-expression.

MAKE UP FOR EVER introduces the hottest new international Artists Rock! event putting the spotlight on 21 influential makeup artists of all over the globe, from the Middle East, Asia, China, Europe, USA, reaching 100 million fans worldwide. These renowned guests are coming together and taking center stage to live an exciting educational experience that will take MAKE UP FOR EVER's mission worldwide.

Follow our exclusive Artists Rock series on MAKE UP FOR EVER Instagram TV.

#ARTISTSROCK

A THREE-DAY JOURNEY ALL ABOUT CO-CREATION, INSPIRATION AND ARTISTRY

This unforgettable global event is taking place from September 18th to 20th in Paris, the place where it all began for MAKE UP FOR EVER. During this three-day journey, the makeup artist collective will strengthen the partnership with the brand and elevate their craft while helping change the world of beauty, as we know it.

During the first day, the guests will be welcomed in an art gallery as a nod to the brand's strong art DNA. They will participate in three workshops focusing on the iconic Ultra HD franchise. Among other activities, our MAKE UP FOR EVER tribe will teach them how to create custom concealer shades and share pro routines to connect with the brand's expertise.

The following two days will take place at 5 Rue la Boétie where MAKE UP FOR EVER's first boutique is situated, as well as Dany Sanz's historical workplace and laboratory. This is a place completely devoted to makeup artists and their craft, aiming to proudly represent and enhance their incredible value. The focus will be on topics retracing MAKE UP FOR EVER's history such as a bodypainting session, a heritage workshop presented by Dany Sanz herself and a Top-Secret workshop to co-create the new generation of products. Stay tuned!

THE "ARTISTS ROCK" EVENT: WORLDWIDE COLLECTIVE OF MAKEUP ARTISTS TAKE CENTER STAGE!

CHINA


-- 毛小星 RYAN (2.2M): With 2.2 million followers on Weibo, he has
worked for for several brands in luxury industry.
-- 小颠儿 KINI (800K): A well-known KOL on Douyin and RED, he is popular
for his sense of humor and his skincare and makeup application tips.
-- 小颠儿 COCO (400K): This beautiful young influencer and model is very
popular on RED and collaborated with many brands.
-- 化妆师繁子 FAN (320K): A famous makeup artist from MGP makeup
school, she is considered one of the top 10 hottest influencers on Tik
Tok. She was a famous makeup artist from MGP makeup school.
-- 春楠 NAN (1.2M): A makeup artist for top female celebrities and
actresses in China such as Angelababy, he also collaborates with many
international magazines eg Vogue, Baazar ...
-- BENNY DONG (1.42M): Benny Dong won the Sina Top Beauty Influencer Award
in 2017 and has cooperated with many beauty brands.
-- ANDY KOH (1341): This worldwide makeup artist and influencer is known
for his extensive knowledge of makeup and attends major fashion runway
shows.
USA


-- ARIEL TEJADA (@makeupbyariel - 2M): Ariel is Kylie JENNER's makeup
artist. He currently works with the entire Kardashian-Jenner family, as
well as many celebrities such as Naya RIVERA or Shay MITCHELL.
-- ETIENNE ORTEGA (@etienneortega - 529K): This celebrity makeup artist is
most famous for his work with the Kardashian family as well as
entertainment superstars like Christina Aguilera and Nicki Minaj. His
work can be seen in magazines like Vogue, Glamour and Allure.
-- JADE MARIE (@jadeywadey180 - 1.2M): This well-known airbrush artist with
10 years of skincare experience is a beauty influencer and educator.
MIDDLE EAST


-- BOUBA (@bouba - 931K): This Lebanese makeup artist is known for his
exciting makeup looks. He has worked with many Arab celebrities such as
Diana Haddad and has also participated in many fashion shows for top
designers. He is known for his unique makeup techniques, from mixing
shades and colors to framing women's faces.
-- DINA AKESBI (@dinaakesbi - 918k): This beautiful Moroccan makeup artist
residing in the UAE is a TV presenter, model, and social media
influencer known for hosting the beauty show "No Filter" on Alaan TV.
-- FADY KATAYA (@fadykataya - 440K): It all began in his early twenties
when he completed a degree in Makeup & Tattoo at the YWCA College and
began working behind-the-scenes in TV, theater shows and music videos.
This renowned Lebanese celebrity makeup artist is the owner of Fady
Kataya Beauty Lounge. He has various types of clients from celebrities
to beauty icons and VIP clients etc.
-- FIFO (@makeupbyfifo - 839K): This Lebanese makeup artist based in New
York uses forgotten Arabic proverbs to critique social issues. His style
and humorous videos propelled him to social media and made him famous in
the makeup and influencer industries.
-- HANAN AL NAJADAH (@hananalnajadah - 1.5M): This Kuwaiti makeup artist
has worked with celebrities such as Nadine Njiem, Asalah and Shaima
Sief. She is well-known for her transformation makeup and all her makeup
looks that have been featured on TV.
-- HINDASH (@hindash - 876K): A Jordanian residing in the UAE, he is a
YouTube content creator and professional makeup artist who is recognized
for publishing cosmetic product reviews and tutorials on his "Hindash"
channel. He began his career as a painter before dipping into cosmetics.
-- MASOOMA HASHIM (@masooma.hashim - 915K): This Bahraini makeup artist is
behind the glamorous makeup looks of Emirati diva Ahlam and has worked
with other celebrities such as Egyptian superstar Yosra. She creates
looks that suit the modern Arabic woman.
-- NORA BO AWADH (@nora1352 - 2.9M): Nora Bo Awadh is one of Saudi Arabia's
most renowned makeup artists. After launching her YouTube channel, she
had amassed over 3million views on a video within just 10 months. Nora
Bo Awadh also conducts makeup and fashion masterclasses for women who
want to learn more about trends.
EUROPE


-- GINA BADHEN (@gina_badhen - 311K): This UK native is known for her
entrepreneurial savvy in the beauty and media industries. She is a
celebrity favorite for red carpets, TV and media thanks to her uniquely
skilled artistry and sharp attention to detail.
-- SANANAS (@sananas2106 - 2.1M): This French beauty, fashion and lifestyle
travel influencer is known for her everyday life YouTube videos from
makeup to fashion.
-- VANESSA DAVIS (@the_wigs_and_makeup_manager - 1M): This UK native is
famous for her theatrical, elaborate and highly creative makeup designs.
With her theater background, she has collaborated with many brands.
International PR contact
Julie Krantz
5-7 rue du Commandant Pilot
92200 Neuilly sur Seine
Tel : +33 6 71 91 13 80
krantzj@makeupforever.fr [mailto:krantzj@makeupforever.fr]

Photo - https://mma.prnewswire.com/media/998171/Artists_Rock.jpg [https://mma.prnewswire.com/media/998171/Artists_Rock.jpg]

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