LUXEMBOURG, April 18, 2017 /PRNewswire/ --
- Music is an essential part of audiovisual production, brand identity and in-store ambience. Now independent composers have a chance to play a role
Music licensing is currently showing great signs of growth: while the need for music in film, TV, videos or apps is getting bigger, music in commercial spaces is also gaining a lot of attention today as it proves to be highly influential on customer behavior. Finding the right music, at the right price, has become a key factor of success.
With an outstanding 50% growth, Jamendo Licensing has been no stranger to such trend, attracting more independent artists that make the leading library particularly stand out in terms of diversity and quality. From jazz through electronic pop, inspirational indie rock to epic orchestral soundtracks, all genres, moods and themes are represented. "The real strength of Jamendo Licensing lies in its comprehensive offer: a great diversity of high-quality music provided by a dedicated worldwide community of composers in a time and cost-effective way, benefiting both artists and customers," says General Manager Emmanuel Donati.
This direct relationship between artists and anyone looking for music is at the core of the concept, aiming at creating more value for everyone. As customers quickly find their music needs answered at a fair price, musicians find fair income and more exposure from being used in videos and played in stores all over the world.
A clear "one-click purchase" experience makes it all easy to use. Most importantly, with cleared, perpetual rights on every work, it significantly reduces the notorious paperwork burden existing in the traditional licensing model controlled by performance rights organizations (PRS, ASCAP, GEMA, etc.).
Thanks to this headache-free model and its active artistic community, Jamendo Licensing has created brand identity for many international clients like Mercedes-Benz, Benetton, Burger King, Greenpeace, ING Direct, Valentino. Whether it's to produce a video or to create the best shopping experience, music makes the difference.
Jamendo is a worldwide community of independent music. 40,000 artists share more than 500,000 tracks to stream and download for free. Jamendo generates fair revenue for them by licensing their songs for commercial use (film, TV, advertising, in-store background music) through its marketplace Jamendo Licensing.