Super Smartphone Honor 8 Pro Unveiled

Bringing Breakthrough Speed and Performance







DUSSELDORF, Germany, April 5, 2017 /PRNewswire/ -- Honor today introduced its smartest device to date, the Honor 8 Pro. Delivering maximum performance in a minimalist package, the stunning new flagship device sets the standard in every way - with cutting-edge processing power, long lasting battery life, 5.7-inch Quad HD display and a dual-lens camera all packed into an impossibly thin 6.97mm body.

http://mma.prnewswire.com/media/483216/Honor.jpg [http://mma.prnewswire.com/media/483216/Honor.jpg ]

"With the Honor 8 Pro, we set out to push the boundaries on all fronts," said George Zhao, President of Honor. "The Honor 8 Pro is the best performing Honor smartphone to date, redefining large-screen smartphones by wrapping its outstanding features in an ultra-thin minimalist design. All of that comes at a market-leading price-performance ratio, with Honor 8 Pro debuting in the EUR500+ price range."

Geared for Speed

The Honor 8 Pro has been engineered from the ground up to meet the performance needs of today's power users and gamers, with industry-leading hardware and software that delivers extreme speed:



-- The Kirin 960 chipset features eight processor cores - four
high-performance Cortex A73 cores clocked to 2.4GHz and four low-power
Cortex A53 cores clocked to 1.8Ghz - that improve single-core and
multi-core performance by 10% and 18%([1]) respectively.
-- The Mali-G71 includes support for the cutting-edge Vulkan graphics and
compute API (application programming interface) and boosts graphic
performance up to 400%([1]). Honor 8 Pro will run the most demanding
games at high frame rates with minimum lag and dropped frames, even in
3D.
-- The new EMUI 5.1 system leverages machine learning to learn from your
behavior and habits to minimize lag and ensure applications and files
load smoothly. For example, if you tend to open an app at a certain time
of the day, the Honor 8 Pro will be able to anticipate your needs and
pre-load the application.

Battery Life for Days

Despite its high performance and slim profile, the Honor 8 Pro's battery provides 2 days of regular use, and almost 1.44 days of heavy use([2]). Its 4000mAh high density (710 Wh/L) battery and advanced power-saving features spell the end of battery anxiety.

The Smart Power 5.0 technology helps to maximize battery life by automatically identifying and terminating processes with exceptionally high power consumption, as well as minimizing power consumed by background applications.

Minimalist Sophistication

Honor 8 Pro's ultra-thin 6.97mm metal body is a compact cluster of over 1,000 components, a perfect blend of functionality and aesthetics. Its exquisite silhouette is uninterrupted, with all parts, including the dual-lens camera, sitting flush with the body. Whether in navy blue, midnight black or platinum gold, never has a 5.7-inch screen smartphone looked so sleek and stylish.

See It All in a New Light - and New Dimension

Multimedia and games shine on the Honor 8 Pro, thanks to its Quad HD display boasting the highest levels of color accuracy and detail - with performance nearing the Hollywood cinema standard. The display features a high resolution of 515ppi, 16700K colors and 94.5% coverage of the NTSC color gamut. Professional calibration brings the best out of the display, with color enhancement technology, sharpness enhancement in the display engine and a 2D image detail enhancer.

Honor 8 Pro also comes VR-ready, with a bundled cardboard viewer and pre-installed Jaunt VR app containing a wealth of video content. Users will also be able to dive into the exhilarating world of Galaxy on Fire 3, the first 3D game running on the Vulkan interface.

Dual 12-megapixel

The Honor 8 Pro's combination of cutting-edge hardware and software culminates in its 12-megapixel dual-lens camera. The two lenses work in tandem to always deliver the perfect shot: the monochrome lens captures a black-and-white image with incredible depth of detail while the RGB lens ensure faithful and vivid color reproduction - and sophisticated software brings the best of two worlds together. The camera's wide aperture range (f/0.95-f/16) delivers DSLR-like depth of field effects for both photo and video shooting.

The device also supports shooting of 4K videos, encoded in the efficient H.265 codec, which produces files twice as small as its predecessor.

EMUI 5.1 also introduces Highlights, a new feature co-developed with Go Pro that intelligently organizes photos by category and automatically generates video stories that are easily customizable - making sharing memories a breeze.

The Honor 8 Pro will be available for purchase from April 5 onwards in select markets, including the United Kingdom, France, Germany, Italy, Spain and Switzerland.


Markets[3] Recommended Date available Channels[4]

Retail Price of

6GB variant
--- -----------

Europe (UK, France, EUR 549 April 5 (For Pre-order) Vmall.eu
GBP 474.99
Germany, Italy, Users could pre-order to

Spain, Switzerland) get a gift set for free (a

128GB SD card + an

Honor Tripod selfie stick;

or an Honor battery

pack + an Honor tripod

selfie stick. Offer

subjected to availability).
--- ---------------------------


About Honor

Honor is a leading smartphone e-brand under the Huawei Group. In line with its slogan, "For the Brave", the brand was created to meet the needs of digital natives through internet-optimized products that offer superior user experiences, inspire action, foster creativity and empower the young to achieve their dreams. In doing this, Honor has set itself apart by showcasing its own bravery to do things differently and to take the steps needed to usher in the latest technologies and innovations for its customers.


[1] Data based on Honor lab
test
[2] Data based on Honor lab
test
[3] Markets included but not
limited to those listed.
[4] Channels included but
not limited to those
listed.


Photo - http://mma.prnewswire.com/media/483216/Honor.jpg [http://mma.prnewswire.com/media/483216/Honor.jpg]



Photo: http://mma.prnewswire.com/media/483216/Honor.jpg


Honor


CONTACT: Fay Pang, Burson-Marsteller Hong Kong, +852-2963-6728,fay.pang@bm.com


Web site: http://www.hihonor.com/

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