Chinese folk designs make their charming debut in Milan Design Week

MILAN, April 5, 2017 /PRNewswire/ -- From April 4th to 9th, sponsored by Sinooceangroup, China Hangzhou's design brand From YuhangRong Design Library shine out in the Milan design week.

Nearly 72 pieces of contemporary design works from 72 Chinese designers of different fields provide great opportunities for design enthusiasts from all over the world to get close and understand pure Chinese design culture.

Five-year-session exhibition shows the power of "Chinese elements" to the world

From YuhangRong Design Library hall, a total area of 400 square meters, is located in ZONA TORTONA, Milan, the core booth in the Milan design week.

The name of the exhibition, "Rong", which means "Integration", is not only the name of the brand but also the indication of integrating "traditional culture" and "contemporary art", the Chinese design thinking and foreign design thinking, the old materials and the new materials, the traditional crafts and the modern designs.

During the exhibition, 400 square-meter exhibition hall displays nearly 120 pieces of works. A number of Chinese most popular cutting-edge designers, for example, the curator Zhang Lei, the Chinese First Lady's jewelry designer Zhang Xiaochuan, the Red Dot Design Award winner, Pinyen-Creative inc. founder Luo Yufen, the Red Dot Design Award winner Zhang Junjie, Venice Biennale artist Li Gongbiao took part in the exhibition.

All the works are made of five Chinese traditional materials, bamboo, silk, earth, copper, paper. The exhibits manifest the second-to-none level of Chinese artists and also show the power of Chinese traditional elements to the world.

Chinese Brand sponsors Chinese original design debut in Milan

The highlight of the exhibition is the paper-cut garden located in the center of the exhibition hall. This "Secret Garden" with highly visual impact combines Chinese traditional paper-cut art and contemporary art techniques, and also the green&health building concept. It is created by the exhibition sponsor, Grand Canal Place.

As a project deep-rooted in Hangzhou, since its birth, Grand Canal Place has the ultimate pursuit of art in its genes and keeps looking for opportunities for cross-border cooperation with art circle in the course of the development of the brand.

As the only co-curator and sponsor of the exhibition, Grand Canal Place has been actively involved in the development of folk art. The exhibition demonstrates the unique develop concept of Grand Canal Place by helping the original China designs walk out of China.


Sinooceangroup


CONTACT: Joan Bu, +86 21 32527161-8080, joan.bu@t3-china.com

PR Newswire

Dit persbericht is via ANP Pers Support naar internationale (vak en online) media gestuurd. Heb je nieuws voor buitenlandse journalisten? Bekijk dan onze mogelijkheden of neem contact met ons op.

Verstuur nu éénmalig een persbericht

Verstuur persberichten en beeldmateriaal naar redacties in binnen- en buitenland. Via het ANP-net, het internationale medianetwerk van PR Newswire of met een perslijst op maat.

Direct persbericht versturen
070 - 41 41 234