Operative, Inc. Announces Acquisition by SintecMedia

Transaction Creates Largest SaaS TV and Digital Advertising Management Offering for Media Companies Globally

NEW YORK, Nov. 29, 2016 /PRNewswire/ -- Operative Media, Inc., the global leader in digital advertising business management solutions for major media companies, today announced that the company will be acquired by SintecMedia, a portfolio company of Francisco Partners. The combined company brings together TV and digital ad management for media companies and publishers worldwide. Operative's management team, including Lorne Brown, the company's founder, are also investors in the combined business. Brown will take the role of President and remain part of the strategic leadership team within SintecMedia.

"Operative's fantastic customer base and digital advertising solutions are the perfect compliment to our own global client roster and television advertising products," said Amotz Yarden, CEO of SintecMedia. "With Operative as a key part of our offering, SintecMedia brings TV and digital ad management together, allowing media companies to streamline advertising infrastructure, increase profitability and drive the long term strategic control of their business."

SintecMedia is the world's leading television advertising management technology company. Their advanced TV advertising products maximize yield and streamline operations across direct and programmatic television advertising. SintecMedia systems are used by hundreds of the largest television media companies in the world.

"SintecMedia's acquisition of Operative is the best possible outcome for our clients and for all media companies working to maximize profitability as TV and digital channels start to intertwine," said Lorne Brown, current CEO and Founder at Operative, taking the role of President at SintecMedia. "We are thrilled to join the SintecMedia team and look forward to continuing to create solutions for media companies in the future."

About SintecMedia

SintecMedia is the preferred broadcast management software partner for over 300 of the world's top media brands, including NBCU, CBS, ABC, AT&T, STARZ, Start India, Seven Australia and Sky. SintecMedia delivers innovative software that performs across all platforms, revenue models, and business units.

About Francisco Partners

Francisco Partners is a leading global private equity firm, which specializes in investments in technology businesses. Francisco Partners has raised over $10 billion in capital and invested in more than 150 technology companies, making it one of the most active and longstanding investors in the technology industry.

About Operative

Since 2001, Operative Media, Inc. has developed software and services that help publishers, agencies, and networks simplify the business of advertising. Operative's client base, which controls over 20 percent of the global ad market, includes NBCUniversal, Meredith, Comcast, iHeartMedia, VICE Media, Vox, and Cox.


CONTACT: Moses Zelniker, mosesz@sintecmedia.com

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