World's Biggest Clubs Unite to Create Dugout - The Ultimate Digital Football Platform for Fans

LONDON, November 29, 2016 /PRNewswire/ --

Today sees the global launch of - the new digital platform created with the world's greatest clubs and players to connect football fans and deliver exclusive behind-the-scenes content and access, free of charge and all in one place. 

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In a world first, the biggest clubs in the world have joined forces to support a new business. Dugout has already agreed partnerships with 27 clubs; AC Milan, Arsenal FC, AS Monaco, AS Roma, Atletico Madrid, Chelsea FC, Club America, Dinamo Zagreb, Everton, FC Barcelona, FC Bayern Munich, Galatasaray, Heart of Midlothian FC,Juventus, Liverpool FC, Manchester City FC, Manchester City Women FC, Olympique De Marseille, Paris Saint-Germain, Real Madrid CF, SC Corinthians Paulista, Southampton FC, Stoke City FC, Sunderland AFC, Swansea City, Tottenham Hotspur, West Ham United.

In addition to these clubs, Dugout has also agreed partnerships with many of the world's best-known footballers. Each club and player has a dedicated Dugout profile to upload content and interact with fans, plus Dugout works with these partners to create high-quality, original content. Dugout users get a totally personalised experience based on the clubs and players they follow.

The trend of following multiple clubs - on average 4.6 clubs per person - was revealed in polling of 24,000 fans worldwide. The research also found that fans now "support" individual players, meaning that these stars help grow the global fan base of every team they play for during their career.

In addition to clubs and players, is partnering with leading football influencers and legends to create their own profile pages and produce content exclusive to Dugout users.

Dugout President, Elliot Richardson, commented: 

"Dugout was devised and built for the fans. The game today is truly global and fans don't just want to watch matches in their own country - they want to follow their favourite clubs and players across the world, on and off the pitch. That's what Dugout offers - unrivalled access for fans to see behind the scenes of the clubs and into the lives of the players.  

A combination of factors - from the explosion of international TV rights to the rise of social media - have provided Dugout with an unprecedented opportunity to reach the estimated 3.5 billion** football fans across the world. We think they will love what they see. " is free to access and will host fun, unique and exclusive content created by the world's top clubs and players, making it the primary source for fans to get news on the clubs and players they love.

Dugout is accessible on desktop, tablet and mobile and will be available in English, French, German, Italian, Spanish, Catalan, Portuguese and Bahasa Indonesian.


*This figure is based on polling sports fans from 24 countries across the world surveyed as part of Nielsen Sport's SDNA (November 2014).

**As referenced in the CNN article on February 27th, 2015, titled 'Google: Getting in the face of football's 3.5 billion fans'

For further information and interview requests please contact the Dugout Press Office: / +44-203-003-6613

Stuart Davis -  / +44-203-003-6630 / +44-7808-611-048

Liam Curran -  +44-203-003-6496 / +44-7756-274-944


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