Yiwu Fair to Highlight "Made-in-Zhejiang"

Yiwu Fair will present "Made-in-Zhejiang" zones to explore possibilities of Zhejiang Province's manufacturing industry under China's "new normal"

YIWU, China, Sept. 28, 2016 /PRNewswire/ -- The 22nd Yiwu Fair, scheduled to take place from October 21-25, 2016 in Yiwu City, Zhejiang Province, China, will present three "Made-in-Zhejiang"-themed exhibition zones, namely "Quality Products of Zhejiang", "Smart Products of Zhejiang" and "Famous Products of Zhejiang", to showcase premium SME brands from Zhejiang Province and discuss the new landscape for Zhejiang export-import traders.

With the new wave of technical and industrial evolution and the accompanying economic growth, Chinese President Xi Jinping proposed "Three Transformations" and "Supply-Side Reform", while Premier Li Keqiang mentioned a new "Era of Quality" and the development target of "Made-in-China 2025" on various occasions, which has raised new requirements for the upgrade and development of China's real economy, in particular manufacturing, the backbone of China's national economy.

In 2014, the Zhejiang Provincial Government launched the strategy of "Building Made-in-Zhejiang Brands" and pioneered the "Made-in-Zhejiang" brand building system focusing on "regional brands, advanced standards, market certification and international awareness", in order to energize the supply side of the manufacturing industry, accelerate the transformation of its growth mode from factor-driven to innovation-driven, and enhance the province's supply capability of high-quality and high-end products.

In recent years, Yiwu City proposed "strengthening momentum with quality" in addition to "gaining momentum with quality", with its focus shifting from speed, product and manufacturing to quality, brand and innovation. In a bid to enhance Yiwu's manufacturing capabilities, accelerate the development of brands, quality and standards, and create flagship products and companies for "Made-in-Zhejiang", the Yiwu Municipal Government proposed a Yiwu Pilot Zone for "Made-in-Zhejiang", actively guided Yiwu companies to meet "Made-in-Zhejiang" standards and facilitated the win-win cooperation between "Made-in-Zhejiang" and the Yiwu market.

About The Yiwu Fair

The 22nd Yiwu Fair will encompass 14 Industries, 7 Thematic Zones, assemble 2,500 enterprise exhibitors coming from 30 countries and regions, and will attract more than 210,000 merchant participants from 200 countries and regions. It is one of the largest, most influential and most effective commodities fairs in Asia. The Yiwu Fair is committed to building a first-choice import and export trade exhibition platform for SMEs in the Yangtze River Delta.

Yiwu Fair

CONTACT: Yiwu China Commodities City Exhibition Co., Ltd., Kaili Chen,+86-579-8541-5002, ckl@yiwufair.com

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