Sky joins HEVC Advance

HEVC Advance announces the addition of Sky plc and its affiliates as Licensees to the HEVC Advance Licensing Program

BOSTON, Sept. 8, 2016 /PRNewswire/ -- HEVC Advance, an independent licensing administrator, today announced that Sky (UK, Ireland, Germany, Austria and Italy) has become a licensee of the HEVC Advance HEVC/H.265 Patent Pool. As a licensee, Sky gains access to years of research and development from the world's leading technology companies and institutes through a large portfolio of valuable patents essential to implementing the HEVC/H.265 video compression standard.

HEVC/H.265 offers the next generation video compression features needed to meet consumers' immediate and rapidly growing demand for ultra-high-definition video delivered seamlessly to screens ranging from the largest monitors to the smallest smart phones with significantly higher compression efficiency.

"We are pleased to be a leader in bringing HEVC/H.265 Ultra HD technology to the marketplace with Sky Q," said Sky Chief Product Officer, Alun Webber. "By gaining access to HEVC/H.265 UHD technology through HEVC Advance, we can provide a premium quality entertainment experience for our customers, and lead in the deployment of this exciting new technology."

"We are very excited that Sky, a leading entertainment provider with over 21MM customers, has chosen to lead in the adoption of HEVC/H.265 Ultra HD technology," said HEVC Advance CEO, Peter Moller. "This will greatly accelerate Ultra HD adoption, which is great for consumers, and Sky's respect for the intellectual property that makes such technology possible provides another exemplary example of how responsible companies operate."

About Sky Sky is Europe's leading entertainment company, serving 22 million customers across five countries: UK, Ireland, Germany, Austria and Italy. Sky offers the best and broadest range of content, deliver market-leading customer service and use innovative new technology to give customers a better TV experience, whenever and wherever they choose.

Sky has annual revenues of £12 billion and is Europe's leading investor in television content with a combined programming budget of £5.2 billion. The group employs 30,000 people and is listed on the London Stock Exchange (SKY).

About HEVC Advance LLC HEVC Advance is an independent licensing administrator company formed to lead the development, administration and management of an HEVC/H.265 patent pool for licensing essential patents. HEVC Advance provides a transparent and efficient licensing mechanism for HEVC patented technology. For more information about HEVC Advance, visit []

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