LOS ANGELES, September 7, 2016 /PRNewswire/ --
A state of grace,
a face-to-face encounter,
an ultimate encounter.
Dom Perignon P2 is an ultimate encounter
...between time and wine
...between the initiated and an exceptional champagne.
Dom Perignon presents "Meet the Ultimate Dom Perignon, P2 Plenitude Deuxieme. Touched with plenitude", its exceptional all-new campaign that invites you into the world of its flagship champagne. It is a unique visual expression of an encounter with Dom Perignon P2, and the intense, intimate sensations and emotions that define it.
To view the Multimedia News Release please click: http://www.multivu.com/players/uk/7896251-meet-the-ultimate-dom-perignon
"TOUCHED WITH PLENITUDE"
The new campaign is incarnated by special guest Christoph Waltz. The globally renowned, Academy Award-winning actor expertly captures a multitude of emotions, which he shares through precise yet subtle expressions.
The campaign expresses the precise feeling of being "touched with plenitude" in the seconds that follow the first sip. A delicate balance between serious and playful, the film and campaign images portray a moment of fullness, unique emotion and intense sensation.
DOM PERIGNON P2, PLENITUDE DEUXIEME
Aging is a unique process which sees champagne undergo a metamorphosis. Dom Perignon's vintage-only champagnes age in a series of stages - windows of opportunity, or plenitudes - when the champagne can be disgorged and released to offer a different expression of the same vintage.
Each Dom Perignon Plenitude has a distinct universe and emotion. The First Plenitude, Dom Perignon Vintage, is revealed after at least eight years of elaboration in the cellars, depending on the Vintage. The wine then embodies the perfect balance of Dom Perignon, its greatest promise.
Dom Perignon P2 is an exceptional product that requires more time, more patience, more care to reach its Second Plenitude. It is the result of 16 years of elaboration in the cellars: extra time to mature, under close supervision and monitoring. In this window of opportunity, the wine reaches the peak of energy, precision and intensity, and expresses its scope, its expansion. A sip is an encounter with the ultimate Dom Perignon.
THE EXPRESSION OF AN ULTIMATE ENCOUNTER
Dom Perignon's new campaign was created in collaboration with Billy Kidd, the photographer celebrated for his expressive portrait work. His treatment and vision on how to represent the moment made him a natural choice. Billy Kidd's artistic touch adds a new dimension to the encounter with Dom Perignon P2, and perfectly complements Mr. Waltz's interpretation.
"Meet the Ultimate Dom Perignon, P2 Plenitude Deuxieme. Touched with plenitude" is shot in black and white, featuring soft, natural light and just a hint of wind. A distinct departure from Dom Perignon's 'dark' codes, the luminous imagery captures the suspended moment of someone in the midst of fully savoring an experience.
About Dom Perignon: Power of Creation
Dom Perignon commitment to vintages is absolute. Each Dom Perignon is a true act of creation, made from only the best grapes. The champagne's intensity is based in precision, so inviting, so mysterious. Each Vintage has three Plenitudes, and embodies the total faith in the Power of Creation that is constantly renewed by Chef de Cave Richard Geoffroy. Coupled with a bold sense of playfulness, Dom Perignon inspires the greatest creators in the world.
(Photo: http://photos.prnewswire.com/prnh/20160907/404827 )
CONTACT: Contact: Julie Poiraud, Dom Pérignon, International PR & PressManager, firstname.lastname@example.org; Meighan Této, ELAN-Edelman,email@example.com