Laurastar Launches « Laurastar Smart » The World's First Connected Iron

CHÂTEL-ST-DENIS, Switzerland, October 10, 2017 /PRNewswire/ --

The Ironing Coach         

Laurastar, world leader in top quality ironing systems, is revolutionising ironing with the launch of the world's first connected iron!

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Laurastar Smart: A Coach to Improve Your Ironing Skills  

Using Bluetooth patent-pending technology, the ironing system connects to an application on the user's mobile. A sensor built into the iron helps optimise your ironing technique by comparing it to the ideal movement demonstrated on the interactive video of the app. Little by little, you develop the perfect gesture, thus improving your skill at ironing a shirt, jacket, etc.

Three personalised tutorial levels - "beginner", "advanced" or "expert" - are provided as a fun, effective accompaniment to ironing for optimal clothes care. The system literally becomes a coach, enabling you to acquire expert skills. Users evaluate their progress using the application's time tracking capability and "reward" system.

Technology That Thinks on Your Behalf 

Combining performance with ease of use, Laurastar Smart places innovation at the service of the user. No need for a button: with the help of a sensor built into the iron handle, the Laurastar Sensteam technology captures movements and triggers steam automatically. Now both intelligent and autonomous, its pulsed distribution ensures optimal dosing of steam and a perfect result.

There is also no further need to adjust the temperature: the thermostat is programmed to adapt to all fabrics.

A system that thinks on your behalf and is thus a guarantee of the best possible ironing and effortless premium care.

On the board itself, the clever design of the "Origami" cover extends the coaching: its lines also serve as visual markers designed to help better position and fold clothes.

Even quieter than before, the new Laurastar Smart range is equipped with a four-speed blower and vacuum system. From advanced technologies to aesthetic details, each element is designed to coach users in order to facilitate and optimise ironing.

About The Laurastar Group 

The world leader in top-quality, innovative ironing systems, Laurastar was created in 1980. Based in Châtel-Saint-Denis (Switzerland), the Laurastar Group currently employs 230 staff divided between the headquarters and the subsidiaries (Germany, France, Belgium and the Netherlands). With 2.7 million products sold across the world, Laurastar exports to more than 40 countries. In Switzerland, a quarter of all homes own a Laurastar.

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Mme Julie Monney,



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