Look Fast, Feel Fast and Be Fast With the Speedo® Fastskin LZR Racer X

BIRMINGHAM, England, July 27, 2016 /PRNewswire/ --

There is a significant psychological benefit for every athlete in feeling fast, as well as actually being fast. That's why Speedo, the world's leading swimwear brand, launched the Fastskin LZR Racer X, which is engineered to help swimmers feel their fastest. Its development has been made possible through analyses of the physical and psychological aspects of competitive swimming with over 330 elite swimmers, including multiple world-record holder Ryan Lochte, and 20 swimming experts from 26 countries.

(Photo: http://photos.prnewswire.com/prnh/20160727/393485 )

(Photo: http://photos.prnewswire.com/prnh/20160727/393486 )

Speedo's global research and development team, Aqualab, tapped into their database of 1,200 swimmers, whose bodies have been 3D-scanned to identify exactly where a swimsuit can offer support and compression of specific muscle groups along with a more precise fit. This process also identified where a swimsuit can enhance the body's muscle kinetic chain for maximum speed and performance in the water. Over 10,000 hours were spent developing the LZR Racer X and the result is Speedo's most intuitive and empowering collection of competitive swimwear yet.

The LZR Racer X design combines four crucial performance components; compression, construction, sensitivity and support, which together create the psychologically important feeling of being fast, which can lead to an actual improvement in performance. This suit is a hybrid of increased core support and compression, which together gives athletes a better feel for the water.

In both male and female suits, the LZR Racer X is constructed using two fabrics; LZR Racer CompreX and LZR Racer PulseLite. This unique dual fabric construction provides compression in the areas where it is needed and maximum range of movement across the rest of the suit.

The 'X' seams, which inspired the name of the LZR Racer X, follow and enhance links in the muscles' kinetic chain and promote an optimal swim position in the water.

"This is in my opinion is the best racing suit in the world, it's hard to put on but it's totally worth it! This suit is amazing at keeping your core engaged and keeping you up and high up in the water," said Missy Franklin (USA).

The fastest man in the water Florent Manaudou (FRA) chooses to wear Speedo and said. "Speedo's Fastskin LZR Racer X is a super suit. It's really the best I've ever worn. I love the design, which is more innovative than other suits."

Jamie Cornforth, Vice-President of Product and Marketing at Speedo International said;

"It is as important for an athlete to 'feel' they are in the right suit, as it is to be in the right suit. The Speedo Fastskin LZR Racer X is designed to make swimmers feel their best, their most supported, their most comfortable and to feel their fastest. Ultimately it should empower them to perform at their best."

Speedo International has also unveiled its line-up of federation swimsuits ahead of this year's summer of sport. The black and gold silhouette of the Fastskin LZR Racer X and Fastskin LZR Racer 2 swimsuits have been updated with a new print design, created in consultation with athletes to make them feel 'superhuman' wearing it. The team designs also showcase bold colours taken from respective national colours to reflect patriotism and create maximum impact on the blocks and in the water.

The special edition versions of the suit will be worn by Speedo sponsored swimmers and swim teams from the USA, Australia, China, Spain, Japan, Canada and Israel. Athletes that will be wearing the suits when they step up for their respective countries include the USA's Missy Franklin and Ryan Lochte, alongside Cameron McEvoy and Mack Horton from Australia, Mireia Belmonte from Spain and Sun Yang from China.

The Speedo Fastskin Racing System has been fully approved by FINA (Fédération Internationale de Natation) and is available from stockists worldwide and http://www.speedo.com.

About Speedo(R) The world's leading swimwear brand, Speedo is passionate about life in and around the water, creating revolutionary new technologies, designs and innovations and supporting swimming from grass-roots through to elite level. In the 1920s Speedo made history with the Racerback: the world's first non-wool suit. In 2008 Speedo redefined swimwear again with Fastskin LZR RACER - the fastest and most technologically advanced swimsuit ever created. 2011 saw Speedo unveil another world first with the Fastskin Racing System - a cap, goggle and suit designed to work together as one.  Speedo is owned by Speedo Holdings B.V and distributed in over 170 countries around the world; to find out more visit: http://www.speedo.com . SPEEDO, the ARROW device, FASTSKIN, AQUALAB, RACING SYSTEM, BIOFUSE, SPEEDO ENDURANCE, SCULPTURE and LZR RACER are registered trademarks of Speedo Holdings B.V. The LZR RACER suit has worldwide design rights and patents. The FASTSKIN[3] cap, goggle and suit have worldwide design rights and patents pending.



Speedo International

CONTACT: Paul Phedon, paul@gunghoco.com +44(0)7966-127976, or+44-121-604-6366

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