New headless, machine learning, and analytics capabilities deliver unrivaled flexibility and ease-of-use for marketers and developers
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In addition, Sitecore today also announced it has signed a definitive agreement to acquire Stylelabs, creator of the Marketing Content Hub® platform (see separate press release [https://www.sitecore.com/stylelabs-pr]). Adding the Stylelabs platform to Sitecore will allow marketing teams to own the entire content lifecycle and understand the impact of specific content assets on individual customers' behavior, empowering them to deliver transformative experiences throughout the customer journey.
"Sitecore is entirely focused on bringing power to marketers and developers so they can deliver the personalized customer experiences that are critical to differentiating their brands," said Mark Frost, CEO of Sitecore. "The continuous development of world-class solutions in Sitecore Experience Cloud and the addition of Stylelabs shows that we're building a marketing platform for today and for the future. We're delivering the most exciting opportunities in the industry for marketers and developers to build compelling personalized experiences that develop lifelong customer relationships."
During Sitecore Symposium, Sitecore detailed several new capabilities that enable marketers and developers to:
-- Unleash the power of the Sitecore platform without the need for .NET
expertise: Sitecore JSS [https://jss.sitecore.net/] releases the full
a complete software development kit (SDK) that allows them to build
the popular React, Angular, and Vue.js frameworks. Front-end developers
now have a first-class interface that enables them to operate completely
disconnected from Sitecore and even get their projects started without a
-- Deliver no-compromise headless content applications with full
personalization capabilities: Sitecore Omni(TM) leverages Sitecore JSS
and a new universal tracker functionality to build headless applications
without sacrificing Sitecore's personalization, analytics, and A/B
testing features. Creative teams can build full-fledged experiences such
as websites or single page and progressive web applications, with
marketers maintaining full control over content, presentation, and
marketing features while developers have complete freedom to use any
development environment, operating system, and developer workflow.
-- Automate personalization with a customizable and extensible machine
learning engine: Sitecore Cortex brings the next level of machine
learning innovation to help marketers automate practical, high-value
personalization tasks. Sitecore Cortex-driven functionality now
automates the time-consuming creation of personalization rules and
content tagging, as well as segment discovery and the creation of new
offers to marketing personas. In addition, the Sitecore Cortex data
processing engine is fully customizable so customers and partners can
integrate their own specific machine learning engines, algorithms, and
platforms processors to suit their particular vertical use cases.
-- Simplify marketing campaign governance and delivery: With the scrutiny
of legislation such as GDPR, Sitecore Experience Platform 9.1 adds
several capabilities to help customers better govern their email
campaigns. Send limits allow companies to manage how often a given
individual can be mailed on a daily, weekly, or monthly basis; message
types classify vital emails such as order confirmations or password
reset confirmations; and self-service unsubscribe and category
preference management allow end-users to control the types of messages
they wish to receive. Sitecore also has enhanced campaign automation
capabilities with new templates, enrollment controls, and maintenance
tools that ease the lives of digital marketers as they build and execute
-- Craft content experiences with real-time insights on where content
generates value: Sitecore's next-generation web content editing user
experience, known as "Horizon," has been unlocked for all core editing
use cases. Horizon changes the way marketers design pages, with an
intuitive drag-and-drop interface, device-specific previews, and
analytics that provide real-time contextual insights as content is
created and published. The streamlined interface relieves productivity
constraints on content authors and editors and enables a truly
data-driven approach to experience development.
"The latest wave of innovation we've brought to market underscores our dedication to innovation and focus on empowering our customers with tools that enhance and scale their expertise," said Ryan Donovan, chief technology officer of Sitecore. "From machine learning to new interface technologies to the availability of multiple content development models, Sitecore's commitment is to help our customers solve a wide range of marketing challenges, boost productivity, and propels their business forward."
Sitecore is the global leader in digital experience management software that combines content management, commerce, and customer insights. The Sitecore Experience Cloud(TM) empowers marketers to deliver personalized content in real time and at scale across every channel--before, during, and after a sale. More than 5,200 brands--including American Express, Carnival Cruise Lines, Dow Chemical, and L'Oréal--have trusted Sitecore to deliver the personalized interactions that delight audiences, build loyalty, and drive revenue.
Sr. Director, Public & Analyst Relations at Sitecore
Sitecore Media Relations
Sitecore, Own the Experience, Sitecore Experience Cloud, Sitecore Cortex, and Sitecore Omni are registered trademarks or trademarks of Sitecore Corporation A/S in the USA and other countries. All other brand names, product names or trademarks belong to their respective holders.
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