Maison Perrier-Jouët x Bethan Laura Wood at Design Miami/

MIAMI, December 5, 2018 /PRNewswire/ --

Art of the Wild is spreading its extravagance through Miami with the HyperNature experience

Art and nature have been an integral part of Maison Perrier-Jouet since its foundation in 1811. Today, this cultural heritage translates to the creative liberty and unconventional observations of nature illustrated by Art of the Wild: the extravagant universe seen by Maison Perrier-Jouet to re-enchant the everyday through the presence of unbridled nature. British designer Bethan Laura Wood has presented the Maison with a dazzling interpretation of this singular vision of the world, which will be on display in Miami in the form of a vibrant creation called HyperNature. 

To view the Multimedia News Release, please click: https://www.multivu.com/players/uk/8459251-perrier-jouet-bethan-laura-wood-designmiami

The story of HyperNature began with an encounter: 'Maison Perrier-Jouet commissioned Bethan Laura Wood because she embodies the exuberance of Art Nouveau, a movement that forms part of the Maison's cultural heritage, but also for her capacity to develop a multidisciplinary artistic practice while maintaining her own signature style. Within her work, largely inspired by nature, Wood demonstrates an ability to convey meaning through her unique use of colour and form. These traits allow her to fully capture the essence of Art of the Wild,' explains Axelle de Buffevent, Style Director at Maison Perrier-Jouet.

Wood has designed a tree for the Maison named HyperNature, whose curves, petals and colours were inspired by a journey to Champagne several months ago. While visiting the Maison Belle Epoque, the family home of Maison Perrier-Jouet in Epernay, the designer was immersed in Art Nouveau. Her palette of references was enriched by the floral universe of the artistic movement present in every detail of the house.

The context of the industrial revolution that was occurring simultaneously to the Art Nouveau movement drove Wood to use industrial materials but place them in the context of the world of luxury, treating them with an artisanal level of care and respect. A notable feature of her work is broadening perspectives of materials with negative connotations by proposing alternative uses for them.

Free in form, intense in colour and radiant by its presence, HyperNature is the purest expression of Art of the Wild, but, first and foremost, it provokes an emotional reaction. Beyond the tangible design, HyperNature is a whimsical champagne experience; a new tasting ritual that immerses you into the Art of the Wild. 'I wanted to highlight the luxurious, memorable occasions on which we drink champagne by enhancing an element of fantasy within the tasting ritual. I also looked for a balance between the striking visual impact of the tree and the delicacy of the Perrier-Jouet champagne tasting ritual,' explains Wood.

The designer also spent time with Cellar Master Herve Deschamps, the guardian of the intricate, floral signature of Maison Perrier-Jouet's champagnes. Together, they explored the exceptional vineyards of the Maison that inspired Wood to draw a parallel within HyperNature with the meticulous work necessary to turn grapes into champagne.

For the seventh instalment of its annual partnership with Design Miami/, Maison Perrier-Jouet presents HyperNature in the Collectors Lounge, a space entirely taken over by Bethan Laura Wood with the spirit of Art of the Wild. HyperNature will be unveiled among pieces from the designer's recent collaboration with contemporary furniture manufacturers Moroso, creating a vivid, joyful atmosphere.

To make the most of the Design Miami/ experience, Maison Perrier-Jouet will also present EDEN by Perrier-Jouet at the Faena Hotel on the 5th and 6th of December, an immersive experience that delves into the House's identity.

(Photo: https://mma.prnewswire.com/media/794068/Maison_Perrier_Jouet.jpg )



Photo:
https://mma.prnewswire.com/media/794068/Maison_Perrier_Jouet.jpg






Video:
https://www.multivu.com/players/uk/8459251-perrier-jouet-bethan-laura-wood-designmiami




CONTACT: Antoine Flament, antoine.flament@pernod-ricard.com, Senior International PR Manager, +33-642-408-205, 33(0)1-53-23-89-65

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