RevitaLash® Cosmetics Announces Expansion of Color Cosmetics Line with Hi-Def Brow Pencil

Hi-Def Brow Pencil Launches Globally

VENTURA, California, Dec. 2, 2019 /PRNewswire/ -- RevitaLash(®) Cosmetics, Physician led, pioneer and market share leader in the lash and brow conditioner category*, announces the launch of its first eyebrow pencil, the Hi-Def Brow Pencil. This multi-functional, long wear, water resistant eyebrow pencil allows natural hair-like strokes for a full, bold brow look with a blendable, non-tacky formula.

https://mma.prnewswire.com/media/653485/RevitaLash_Cosmetics_Logo.jpg [https://mma.prnewswire.com/media/653485/RevitaLash_Cosmetics_Logo.jpg ]

"We are so excited to launch our new Hi-Def Brow Pencil, our first ever pencil to help brows stand out, look defined, naturally full and healthy. We are thrilled to incorporate our signature hair-health benefits for long term improvement into a product that gives instant gratification," notes Lori Jacobus, President of RevitaLash Cosmetics.

RevitaLash Cosmetics Founder and CEO, Michael Brinkenhoff, M.D., notes, "The Vitamin E within the formula provides natural conditioning and antioxidant benefits to skin, while polymers create lasting power for up to 10 hours of wear."

Ideal for filling in sparse or over-tweezed eyebrows, this product transforms shapeless brows in just a few strokes. Three universal shades; Soft Brown, Warm Brown, and Cool Brown, perfectly complement any hair color and skin tone. The Precision Tip Applicator mimics hair-like strokes for easy definition allowing the creation of both natural and bold looks while the Styling Brush seamlessly blends color and effectively sweeps brow hairs into place.

The Hi-Def Brow Pencil is dermatologist reviewed, contains no oil, parabens, phthalates, or fragrance, is vegan friendly, and cruelty-free.

Available globally December 2019, retailing for $30 USD, at select salons and spas and on revitalash.com.

About RevitaLash(®) Cosmetics RevitaLash Cosmetics is a worldwide leader in developing advanced lash, brow and hair beautification products. Established in 2006, the collection includes award-winning RevitaLash(®) Advanced Eyelash Conditioner and RevitaBrow(®) Advanced Eyebrow Conditioner, and is available in physician's offices, spas, salons, and specialty retailers across 64 countries. A supporter of non-profit breast cancer initiatives, RevitaLash Cosmetics donates a portion of proceeds to research and education initiatives, giving back to the breast cancer community year-round, not just in October. For information, visit www.revitalash.com [https://c212.net/c/link/?t=0&l=en&o=2655844-1&h=3669843152&u=http%3A%2F%2Fwww.revitalash.com%2F&a=www.revitalash.com]. [RevitaLash Advanced is not available in California]

*NPD, Lash and Brow Conditioner Category 2017 vs 2018.

Logo - https://mma.prnewswire.com/media/653485/RevitaLash_Cosmetics_Logo.jpg [https://c212.net/c/link/?t=0&l=en&o=2655844-1&h=1183808009&u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F653485%2FRevitaLash_Cosmetics_Logo.jpg&a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F653485%2FRevitaLash_Cosmetics_Logo.jpg]

CONTACT: Gianna Cesa, gcesa@behrmanpr.com

Web site: https://www.revitalash.com/

PR Newswire

Dit persbericht is via ANP Pers Support naar internationale (vak en online) media gestuurd. Heb je nieuws voor buitenlandse journalisten? Bekijk dan onze mogelijkheden of neem contact met ons op.

Verstuur nu éénmalig een persbericht

Verstuur persberichten en beeldmateriaal naar redacties in binnen- en buitenland. Via het ANP-net, het internationale medianetwerk van PR Newswire of met een perslijst op maat.

Direct persbericht versturen
070 - 41 41 234