Fusion Brands America Inc. Announces New Company Name, Clean Beauty Collective Inc. And Mission To Mark Its 15th Anniversary

CLEAN BEAUTY COLLECTIVE INC. REFOCUSES CLEAN PORTFOLIO AIMS TO EXPAND INTO OTHER BEAUTY CATEGORIES

NEW YORK, Oct. 1, 2018 /PRNewswire/ -- Fusion Brands America Inc., announces today that the company has changed its name to Clean Beauty Collective Inc. A true pioneer in today's "clean beauty" movement, the Company will leverage its 15 years of success from its CLEAN® and CLEAN RESERVE® fragrance collections and expand into new categories such as Home, Bath & Body, Hair and Skincare. Once a portfolio company of several brands, Clean Beauty Collective Inc., will now be entirely focused on manufacturing products that are simple, trusted, and conscious for consumers who want worry-free beauty products without compromising quality. The existing collections and new entries will come together under one umbrella--Clean Beauty Collective(TM). -- to fully embody the Company's vision of simplicity, transparency, eco-conscious and social responsibility.

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Clean Beauty Defined

Clean Beauty Collective's(TM) unique selling proposition is that its products are simple, trusted, conscious. The products are simple by offering only the essentials and nothing more. They provide peace-of-mind with packaging and formulas that are trusted to be non-toxic and free of unwanted chemicals. The Company is conscious of the planet and the global community. It looks to partner with companies that use green manufacturing practices, supply eco-conscious packaging, and use responsibly sourced ingredients that give back to local farmers around the world.

The Collective

The Collective is a team of industry professionals dedicated to bringing to life the new Company mission and values. They are united in their goal to deliver prestige beauty products with the Collective's core values of teamwork, passion, trust, transparency and responsibility. In addition to changing its name, the organization has an entirely new look and feel, and recently moved its New York headquarters to a more eco-conscious working environment.

The Product Portfolio

CLEAN CLASSIC(TM) Collection: In 2003, CLEAN® Original launched introducing an iconic fresh scent with a simple, linear fragrance structure and eco-conscious packaging.

CLEAN RESERVE® Collection: This bespoke "farm to fragrance" collection offers peace-of-mind with ingredients and formulas that put safety first, uses eco-conscious packaging and sustainable ingredients to keep the planet healthy and happy and gives back to the farmers and their communities who help make this fragrance collection possible. Styrax, a sustainable ingredient used in CLEAN RESERVE® Sel Santal is harvested by the Pech tribe in Honduras, which helps protect their agricultural land and ensures fair wages.

The Future

Clean Beauty Collective's(TM) current product offering includes the prestige fragrance pillars--CLEAN CLASSIC(TM) and CLEAN RESERVE® with multiple collections under each pillar. Luxurious home products are being planned with an estimated roll out in 2019 and the Company is working on expanding into other beauty categories with products that are also simple, trusted and conscious, embracing the values of its namesake.

Company-owner, recognized Canadian entrepreneur, businessman and philanthropist, Eugene Melnyk stated, "Clean living and wellness has always been a passion of mine and after seeing these trends emerge in beauty and personal care I challenged Greg and the team to reimagine the Company and develop a new platform for our CLEAN® brand."

"It has been very rewarding working towards the launch of Clean Beauty Collective(TM). With a more focused mission and vision that embodies our CLEAN® brand's values for the past 15 years, we are excited to deliver high-quality products that are simple, worry-free and both sustainably and ethically sourced," says Greg Black, President.

About Clean Beauty Collective Inc.

Clean Beauty Collective Inc., is a boutique beauty company with an iconic portfolio of brands, including the CLEAN CLASSIC(TM) and CLEAN RESERVE® pillars, each with multiple collections. Established in Ottawa, Canada in 2003 and in NYC since 2009, Clean Beauty Collective Inc.'s mission is to create and manufacture products for mindful consumers seeking not only quality in their beauty products, but also peace-of-mind that their products are simple, trusted and conscious. The existing collections fully embody the company's core values as they are produced with partners that use green manufacturing practices, supply eco-conscious packaging, and use responsibly-sourced ingredients that give back to farmers and their communities. Clean Beauty Collective Inc.'s products are sold in over 30 countries world-wide.

For more information about Clean Beauty Collective Inc., please visit CleanBeauty.com.

Photo - https://mma.prnewswire.com/media/751852/Clean_Beauty_Collective.jpg [https://mma.prnewswire.com/media/751852/Clean_Beauty_Collective.jpg]

CONTACT: Jessica Baltera, MediaCraft, Jessica@mediacraftco.com

Web site: http://CleanBeauty.com/

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