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Inspiratie opdoen voor het genereren van media-aandacht?
Lees onze blogs, de verhalen van onze klanten en maak gebruik van onze tips en checklists.
Duurzame relatie opbouwen met media
Een goede relatie met journalisten is een kerndiscipline in de PR-strategie van een communicatieadviseur. Persoonlijk contact met media zorgt ervoor dat een boodschap verspreid wordt naar breed publiek. Door de opkomst van sociale media en nieuwe digitale plat...
In publicaties over PR-strategie worden social media vaak als één generiek kanaal behandeld. Maar het ene platform is het andere niet. Facebook, Twitter, Instagram en LinkedIn vragen elk om een eigen benadering. Deze Insider's Social Media Guide van Cision bie...
Media-aandacht niet kopen, maar verdienen: earned media is bij uitstek het terrein van PR-professionals. Maar wat is nu eigenlijk de waarde van earned media? En hoe kun je die waarde verhogen? Het toonaangevende onderzoeks- en adviesbureau Outsell deed onlangs...
Inspiratie & Blogs
Why Your Content Strategy is Failing And How to Fix it
Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you're exposed to? 100, 500, maybe 1,000? Try 5,000...
7 Types of Influencers That Impact Today's Consumer
If reaching your audience through industry influencers is on your to-do list for 2018, realize that there are different types of influencers, and you likely will benefit from including variety in yourinfluencer marketing strategy. Each influencer type requires...
How to Bring Company Culture And Values to Life
A company that takes the time to define and shape culture and values is one that employees are proud to work in. Companies with strong culture can, in fact, reduce job turnover. Studies show that organizations with high company culture have just 13.9 percent t...
10 Steps: How to Take Your Blog Audience From Fling to Long-Term Relationship
The blogging game can look a lot like dating. You put your best self out there into a world of unknowns: people, feelings, expectations, and results. It can feel exciting and scary. It also can feel a bit lonely. But, once you find your confiden...
How to Integrate Social Into Media Relations Campaigns
In chaos theory, the butterfly effect positions that seemingly small changes at one moment in time can result in large, dramatic changes at another. The subtle flap of a butterfly's wing can trigger a violent hurricane that occurs miles away or days later. Rat...
Three Tips to Upgrade and Utilize Your Media List
As PR professionals, the media list may arguably be one of the most important components in your outreach process. Working in PR can be overwhelming and taking the time to building a successful media list can often fall off your list of priorities. Howeve...