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Cision: Social Media Guide

In publicaties over PR-strategie worden social media vaak als één generiek kanaal behandeld. Maar het ene platform is het andere niet. Facebook, Twitter, Instagram en LinkedIn vragen elk om een eigen benadering. Deze Insider's Social Media Guide van Cision bie...


De waarde van earned media

Media-aandacht niet kopen, maar verdienen: earned media is bij uitstek het terrein van PR-professionals. Maar wat is nu eigenlijk de waarde van earned media? En hoe kun je die waarde verhogen? Het toonaangevende onderzoeks- en adviesbureau Outsell deed onlangs...


Jouw persbericht is jouw verhaal: 3 tips van PR-professional Alec Bojalad

Jouw persbericht is jouw verhaal: 3 tips van PR-professional Alec BojaladOp de website van Cision publiceerde de Amerikaanse PR-professional Alec Bojalad onlangs een interessant artikel onder de kop ‘Your Press Release is Your Story’. In dit blogberi...

Inspiratie & Blogs


9 Things You're Not Doing (But Should) With Media Monitoring Software

Do you know what clients and prospects are saying about you in real-time? How about the media, bloggers or influencers?If you answered “no” to either question, you may be missing a media monitoring software in your communication strategy, or underutilizing you...


Why Your Content Strategy is Failing And How to Fix it

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you're exposed to? 100, 500, maybe 1,000? Try 5,000...


7 Types of Influencers That Impact Today's Consumer

If reaching your audience through industry influencers is on your to-do list for 2018, realize that there are different types of influencers, and you likely will benefit from including variety in yourinfluencer marketing strategy. Each influencer type requires...


How to Bring Company Culture And Values to Life

A company that takes the time to define and shape culture and values is one that employees are proud to work in. Companies with strong culture can, in fact, reduce job turnover. Studies show that organizations with high company culture have just 13.9 percent t...


10 Steps: How to Take Your Blog Audience From Fling to Long-Term Relationship

The blogging game can look a lot like dating. You put your best self out there into a world of unknowns: people, feelings, expectations, and results. It can feel exciting and scary. It also can feel a bit lonely. But, once you find your confiden...


How to Integrate Social Into Media Relations Campaigns

In chaos theory, the butterfly effect positions that seemingly small changes at one moment in time can result in large, dramatic changes at another. The subtle flap of a butterfly's wing can trigger a violent hurricane that occurs miles away or days later. Rat...

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